F10 worldwide sales - still lagging behind the new E-Class
10-09-2010, 06:01 AM
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Gents,
I have added below an analysis that I have made earlier for Mercedes and BMW sales in 2008 and 2009. This analysis was made to respond to my colleagues who insisted that Mercedes Benz sells more cars than BMW.
All the data in these files are obtained from BMW and Mercedes Benz Annual Financial Reports.
As you can see, in 2008 the 5 series sedan and estate sold 202,000 units in comparison to E-Class/CLS 173,000 units.
In 2009 however, due to the introduction of the new E-Class and the ending of the E60 5 series, the E-Class/ClS sold 212,000 units in comparison to 176,000 for the 5 series.
Attachment 112515
Attachment 112516
It is interesting also to notice the extreme advantage of the 3 series over the C-Class in both 2008 and 2009.
The X3, X5 and X6 outsell the GLK, GL,, G and M significantly.
In 2008 and S/CL/SL/SLR/Maybach c;ass outsold the 7/6 series/Rolls Royce class, but in 2009 the 7/6 series/Rolls Royce class sold more than the S/CL/SL/SLR/Maybach class for the first time in history.
In 2008 BMW sold 1,435,000 units compared to MB's 1,273,000.
In 2009 BMW sold 1,287,000 units compared to MB's 1,094,000.
In 2008 and 2009, BMW total revenues were much higher than MB. I can get the exact numbers with net profit if you need to see them.
Hope this information helps.
I have added below an analysis that I have made earlier for Mercedes and BMW sales in 2008 and 2009. This analysis was made to respond to my colleagues who insisted that Mercedes Benz sells more cars than BMW.
All the data in these files are obtained from BMW and Mercedes Benz Annual Financial Reports.
As you can see, in 2008 the 5 series sedan and estate sold 202,000 units in comparison to E-Class/CLS 173,000 units.
In 2009 however, due to the introduction of the new E-Class and the ending of the E60 5 series, the E-Class/ClS sold 212,000 units in comparison to 176,000 for the 5 series.
Attachment 112515
Attachment 112516
It is interesting also to notice the extreme advantage of the 3 series over the C-Class in both 2008 and 2009.
The X3, X5 and X6 outsell the GLK, GL,, G and M significantly.
In 2008 and S/CL/SL/SLR/Maybach c;ass outsold the 7/6 series/Rolls Royce class, but in 2009 the 7/6 series/Rolls Royce class sold more than the S/CL/SL/SLR/Maybach class for the first time in history.
In 2008 BMW sold 1,435,000 units compared to MB's 1,273,000.
In 2009 BMW sold 1,287,000 units compared to MB's 1,094,000.
In 2008 and 2009, BMW total revenues were much higher than MB. I can get the exact numbers with net profit if you need to see them.
Hope this information helps.
10-09-2010, 06:18 AM
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10-09-2010, 07:31 AM
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10-09-2010, 07:37 AM
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Honestly, what does all this matter to us, the end user, anyway? Are we really that worried whether or not a certain model outsells another from another brand? Maybe if we work for BMW, own stock, or are a journalist, then I can understand the interest. BMW is not some up-and-coming small upstart car company whose life depends on one model. It's not like if they fail to outsell their rival, then they'll discontinue support or parts. That's ridiculous. When I buy a Coke, should I be worried whether Pepsi is out-selling it? No....who cares?! All this stuff is interesting bathroom reading. Nothing more.
Just my 2 pesos.
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10-10-2010, 07:06 AM
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Honestly, what does all this matter to us, the end user, anyway? Are we really that worried whether or not a certain model outsells another from another brand? Maybe if we work for BMW, own stock, or are a journalist, then I can understand the interest. BMW is not some up-and-coming small upstart car company whose life depends on one model. It's not like if they fail to outsell their rival, then they'll discontinue support or parts. That's ridiculous. When I buy a Coke, should I be worried whether Pepsi is out-selling it? No....who cares?! All this stuff is interesting bathroom reading. Nothing more.
Just my 2 pesos.
Just my 2 pesos.
10-10-2010, 01:16 PM
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By that logic, I guess Ford then is a better product than Porsche because it sells millions of more vehicles.
10-10-2010, 04:05 PM
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I agree. There are a huge number of factors that drive sales volume. Quality of product is only one of them. To state that there is a direct relationship between quality of product and sales volume is to oversimplify things greatly.
10-10-2010, 06:42 PM
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One of my best friends, currently driving an MB E-Class, after riding with me and driving my F10 550i, has decided to get a 2011 535. He said that the F10 is substantially better and more sporty than his E-Class. Plus it is a better value.
10-10-2010, 07:47 PM
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My Ride: 2011 BMW 550i; Dark Graphite Metalliic/Oyster, 4.4 TT V8, 8-sp AT, Sports Package, Dynamic Handling, Premium Package 2, Cold Weather Package, HUD
Ain't that the truth!