Efficeint Dynamics is BMW-speak for gas-sipping, world saving, eco-greenie tech. They include things like start-stop technology and alternative fuel sources. For a lot of people in the industry, those things sound like the death of fun. But the reality is the world is changing, and manufacters need to make cars that are more efficient. […] More »

i3 with Chief Designer Adrian Hooydonk The i3 It’s a little bit more difficult to see how the i3 is anything more than a punt towards the city car market. Admittedly, it has the same out-of-control styling as the i8, but it’s not a sports car. It’s probably not even an entertaining car. What it […] More »

BMW’s i8 concept The i8 First off, if you needed any more proof that “green” doesn’t have to mean “egg shaped”, look no further. The styling of the i8 sports car is it’s main hook, but it’s the story behind the looks that’s really interesting. Most startling is the fact that this sexy thing is […] More »

BMW’s got a lot going on behind the scenes. Where better to show off the fruits of their fevered labor than the Los Angeles Auto Show? Far and away, their most interesting debuts this week will their fantastical new i series. Fantastical not just because of how wildly different they look, but because of what […] More »

Being located in sunny southern California  we’re lucky to never have to worry about running out of car meets. It seems like every other week there’s a group beckoning you to swing by and stand in parking lot for hours. Often times this is unexciting, and at worst it goes down like the scramble scene in […] More »

Optima 400 Maintainer and Digital 1200 Charger $99 to $199 The folks at Optima know batteries better than anyone else, and this charger shows it. An automotive-inspired gauge lets you see exactly where a battery is in the charging cycle. It can serve as a battery tender, and it has a USB port so Dad […] More »

The holiday season is upon us! While this is a time for joviality and merry-making, it can be stressful. I mean, sometimes bringing the family together is not the best idea, and shopping for people can be hard. Allow us to relieve some stress with our holiday gift guide. We’ve got a lot of stuff here to tease your imagination.