F10 Discussion Anything and everything to do with the F10 5 Series. The F10 made it's debut in 2010 as a MY2011.

Sophisto gray

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Old 05-11-2010, 03:04 PM
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If you like the Beige interior best, I think that Imperial Blue and Sapphire Black are the best exterior colors. I think Sophisto Gray looks best with the Oyster/Black interior (my F10 selection). It was a really tough choice for me -- I had narrowed it down to these three combinations. Sliver and Black was excluded since that's what I've been driving (E39) for the last ten years. Have fun.
Old 05-11-2010, 03:56 PM
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I only have the one picture of SG. It's a great colour when the day is sunny/bright but is sort of dull on an off day.

Sophisto:

Sophisto gray-20100424-1-bmw-f10-sophisto.jpg

Black:

Sophisto gray-20100424-2-bmw-f10-black.jpg

Both of them have shadowline.
Old 05-11-2010, 04:15 PM
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Nice colors
Old 05-11-2010, 04:47 PM
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Originally Posted by RMcoolX
Is that color basically the same as the US offering of Dark Graphite Metallic?
It's a funny thing, but they seemed to have named colors differently in North America. I think that Sophisto Gray = Dark Graphite and Havana = Mojave. Is this some sort of stupid PC thing?
Old 05-12-2010, 09:28 AM
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Originally Posted by hinckley
It's a funny thing, but they seemed to have named colors differently in North America. I think that Sophisto Gray = Dark Graphite and Havana = Mojave. Is this some sort of stupid PC thing?
May well be, at least Havana is not a politically correct name of a city in the US

In Europe we don't have a Jet Black either. It's called 668 Black, non metallic.
Not so sexy... :thumbsdown:
Old 05-24-2010, 05:53 AM
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Originally Posted by hinckley
It's a funny thing, but they seemed to have named colors differently in North America. I think that Sophisto Gray = Dark Graphite and Havana = Mojave. Is this some sort of stupid PC thing?
Probably some kind of decision based on focus groups or something.
Old 05-25-2010, 12:05 PM
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Originally Posted by terps
Probably some kind of decision based on focus groups or something.
sophisto might sound to Italian to some buyers in US and Havana has too much link to Cuba, and being such a diverse nation in terms of ethnicity, it is never wrong to be in neutral grounds. I remember the Mitsubishi Pajero used to be called Montero in NA because PAJERO in Spanish means something derogatory. Or like the disaster in naming Chevy Nova and trying to sell it in South American countries where NOVA means NO GO LOL....
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