logic System on LCI
06-23-2007, 09:52 AM
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My Ride: My ex-ride: EU '08 LCI 520dA. Space Grey, Sport Seats in Black Leather/Fabric Anthracite, Sport Steering Wheel, A/C with Extended Features, Hi-Fi Speakers, Cup Holders, Cruise with Braking function, Folding Rear Seats, Xenons, Park Distance Control.
Originally Posted by aybeesea' post='439055' date='Jun 23 2007, 08:43 PM
And millions in discerning customers' dissatisfaction.
ABC
ABC
BMW should not be too gready - they are now on the top of Premium automobiles.
As we know, from the top there's only one way and luckily for us consumers,
the competition is there waiting.
06-24-2007, 10:34 AM
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My Ride: 530d Touring, pro nav, Logic7, leather, 18 inch, steptronic
Originally Posted by Ricracing' post='439060' date='Jun 23 2007, 07:52 PM
Saving costs can be good to a sertain point.
BMW should not be too gready - they are now on the top of Premium automobiles.
As we know, from the top there's only one way and luckily for us consumers,
the competition is there waiting.
BMW should not be too gready - they are now on the top of Premium automobiles.
As we know, from the top there's only one way and luckily for us consumers,
the competition is there waiting.
I had same leather seats and, anyway, inside the seats there are the subwoofers, what sounds different are the side speakers, much different!!!
06-24-2007, 09:57 PM
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Originally Posted by Rutto' post='439293' date='Jun 24 2007, 07:34 PM
I don't care if there is a new individualsomething system, the Logic 7 on LCI costs exactly the same as for pre-LCI.
ABC
06-25-2007, 07:13 AM
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My Ride: 530d Touring, pro nav, Logic7, leather, 18 inch, steptronic
Originally Posted by aybeesea' post='439401' date='Jun 25 2007, 07:57 AM
Given inflation that must mean to maintain the same selling price and a similar level of profit, cheaper parts may have been used.
ABC
ABC
Inflation is not the point, this is just a wrong selection of components, just to save money. And it's not acceptable from BMW.
Funny, just few minutes ago BMW Italy called me for a post-sale survey... I've complained about it, mismatching trims, and bad painting of shark finn... let's see
06-25-2007, 07:17 AM
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Originally Posted by Rutto' post='439517' date='Jun 25 2007, 04:13 PM
That's not true at all...
Overall the LCI in UK went up 4% on average since the last price rise. Inflation exists. Profit is needed. Sales volume is needed.
Work the rest out for yourself
ABC
06-25-2007, 07:39 AM
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My Ride: 530d Touring, pro nav, Logic7, leather, 18 inch, steptronic
Originally Posted by aybeesea' post='439521' date='Jun 25 2007, 05:17 PM
It's a simple fact..
Overall the LCI in UK went up 4% on average since the last price rise. Inflation exists. Profit is needed. Sales volume is needed.
Work the rest out for yourself
ABC
Overall the LCI in UK went up 4% on average since the last price rise. Inflation exists. Profit is needed. Sales volume is needed.
Work the rest out for yourself
ABC
The point is this: you cannot sell to customers what they are used to know as a product with a certain quality level , with same name and same price, but with noticeable lower quality.
If they would have called it Logic 6 or Illogic 7, I did not complain...
This is marketing
06-25-2007, 08:03 AM
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Originally Posted by Rutto' post='439534' date='Jun 25 2007, 04:39 PM
The point is this: you cannot sell to customers what they are used to know as a product with a certain quality level , with same name and same price, but with noticeable lower quality.
Take a marketing risk, upset a few, but make mega profit.
ABC
06-25-2007, 08:07 AM
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My Ride: 530d Touring, pro nav, Logic7, leather, 18 inch, steptronic
Originally Posted by aybeesea' post='439547' date='Jun 25 2007, 06:03 PM
I take your point but, unfortunately, it happens all the time.
Take a marketing risk, upset a few, but make mega profit.
ABC
Take a marketing risk, upset a few, but make mega profit.
ABC
Just not expecting this from BMW....
