"When we propose new design concepts," Chris Bangle says, we are not doing it to freak people out, but because we believe these are the best solutions."

The article offers fascinating insights into how BMW design evolved from a conservative approach into leading edge automobile design. It also talks about BMW's willingness to take risks with innovative approaches if they believe that it is the right approach in the long run. It also includes excellent photos of the whole family with the designer identified for each car. A common misconception is that Chris Bangle designs all the cars. In reality he is more of a design coordinator and board liason. The article gives fascinating insights into the design approach of BMW and their conviction to stay the course.