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BMW making money

Old 07-13-2007, 05:36 AM
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"oh, that's a new one!"

No, but seriously - haven't you asked yourself how much money BMW actually makes from each car they sell?

In 2006 the profit slipped to 2 142 Euros per car, compared to M-B's 1 929 Euros and Audi's 1774 Euros.

But three years ago, BMW were making 2 548 Euros, M-B 2 569 Euros and Audi just 1 047 Euros. So Audi is catching up in all sectors, as it seems.



Why less? Discounts and increased spending on more expensive stuff. Like Run Flat Tyres. No just kidding!
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Old 07-17-2007, 10:09 AM
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Originally Posted by narvselius' post='447172' date='Jul 13 2007, 08:36 AM
"oh, that's a new one!"

No, but seriously - haven't you asked yourself how much money BMW actually makes from each car they sell?

In 2006 the profit slipped to 2 142 Euros per car, compared to M-B's 1 929 Euros and Audi's 1774 Euros.

But three years ago, BMW were making 2 548 Euros, M-B 2 569 Euros and Audi just 1 047 Euros. So Audi is catching up in all sectors, as it seems.



Why less? Discounts and increased spending on more expensive stuff. Like Run Flat Tyres. No just kidding!
The Mini probably waters down the margin per car in real and absolute terms.
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