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-   -   BMW making money (https://5series.net/forums/press-articles-your-comments-6/bmw-making-money-42379/)

narvselius 07-13-2007 05:36 AM

"oh, that's a new one!"

No, but seriously - haven't you asked yourself how much money BMW actually makes from each car they sell?

In 2006 the profit slipped to 2 142 Euros per car, compared to M-B's 1 929 Euros and Audi's 1774 Euros.

But three years ago, BMW were making 2 548 Euros, M-B 2 569 Euros and Audi just 1 047 Euros. So Audi is catching up in all sectors, as it seems.



Why less? Discounts and increased spending on more expensive stuff. Like Run Flat Tyres. No just kidding! :whistle:

westcoast550 07-17-2007 10:09 AM


Originally Posted by narvselius' post='447172' date='Jul 13 2007, 08:36 AM
"oh, that's a new one!"

No, but seriously - haven't you asked yourself how much money BMW actually makes from each car they sell?

In 2006 the profit slipped to 2 142 Euros per car, compared to M-B's 1 929 Euros and Audi's 1774 Euros.

But three years ago, BMW were making 2 548 Euros, M-B 2 569 Euros and Audi just 1 047 Euros. So Audi is catching up in all sectors, as it seems.



Why less? Discounts and increased spending on more expensive stuff. Like Run Flat Tyres. No just kidding! :whistle:

The Mini probably waters down the margin per car in real and absolute terms.
Cheers


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