Rudy

BMW Group U.S. Reports February 2011 Sales
01.03.2011 Press Release

BMW brand up 8.7%
MINI up 22% - Best February Ever

Woodcliff Lake, NJ ? March 1, 2011? The BMW Group in the U.S. (BMW and MINI combined) reported February sales of 19,919 vehicles, an increase of 10.8 percent from the 17,971 vehicles sold in the same month a year ago.

?In a market affected by some nasty weather, the BMW and MINI brands continued their sales momentum led by some great new products,? said Jim O?Donnell, President and CEO of BMW of North America, LLC. ?The recently launched X3 and MINI Countryman are showing good strength in the market.?

BMW Brand Sales
Sales of BMW brand vehicles increased 8.7 percent in February for a total of 16,416 compared to 15,100 vehicles sold in February, 2010.

In February, best performing vehicles included the new X3 SAV ? February was its first full month of U.S. sales - up 466.1 percent to 1,987 units; the 5 Series, up 85.6 percent to 4,212 units and the 7 Series, up 23.4 percent to 1,109 units.

BMW Pre-Owned Vehicles
In February, sales of BMW used vehicles (including certified pre-owned and pre-owned) increased 2.7 percent to 12,791 vehicles from the 12,459 vehicles sold in February 2010.

MINI Brand Sales
MINI USA reported its best February ever with sales of 3,503 automobiles in February, an increase of 22 percent from the 2,871 in February 2010.

Gene

the X3 definitely fills the void for the "cross-over" market. I still think BMW should bring the x1 to the states as well. I would expect the X3 numbers will continue to improve once lease rates improve and/or the m-sport pkg is made available...

swajames

By all accounts the new X3 is a much better car than the model it replaces. Ride, handling and the interior fit and finish look to be leaps and bounds ahead of the prior model. It's a bigger car too - not far off the dimensions of the original X5.

Gene

I missed my local dealerships X3 test drive event

Rudy

My dealer told me they just can't keep up with the X3 demand. They're selling as many as they can get their hands on.

What's funny is that since they're all built here, the maximum time between order and delivery for US cars is like 3 weeks!

Gene

true, but I'm sure production and dealer allocation is limited since it's a new design and all....glad to hear your local economy is doing so well..

flyingpuck

Hey Gene, you are partially responsible for an increase in February sales! (Even though it should have been a 2010 sale)

Rudy

I agree that the allocation is likely smaller than normal for my dealer but either way, I think BMW has a hit on it's hands with the new X3. I imagine in some time, once they're able to get enough of them, they'll add some to the loaner car fleet so I'll eventually get to try one out for a day or so.

Speaking of the loaner fleet, the other day I saw them prepping a new loaner that I'm going to ask for the next time my car goes in...an Alpine White 5GT! Should be fun to check out for a short time, eh?

Back on topic, can someone post the February numbers from M-B?

swajames

I have the E Class numbers off the top off my head - they were identical to the 5 Series, only 9 units separated them.

I'll post the others shortly

swajames

here you go