Leatherette????
10-05-2006, 04:04 PM
#11
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Originally Posted by Merv the Derv' post='342081' date='Oct 5 2006, 04:06 PM
Virtually all cars in the UK used to come with nasty vinyl seats. :thumbsdown: Leatherette sounds so much nicer. 
I hate the way the dakota leather always wears and wrinkles up closest to the drivers door. Unfortunatley we don't have the leatherette option here in the UK. I would opt for it.
I hate the way the dakota leather always wears and wrinkles up closest to the drivers door. Unfortunatley we don't have the leatherette option here in the UK. I would opt for it.
10-05-2006, 06:52 PM
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German leather is so thick and tough it feels like leatherette a.k.a. vinyl anyways. If it is a British or Japanese soft leather inteior then it's a different story......
10-05-2006, 11:52 PM
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Originally Posted by Merv the Derv' post='342081' date='Oct 5 2006, 06:06 PM
Unfortunatley we don't have the leatherette option here in the UK. I would opt for it.
Yes, it is an available option in the UK. It's called Immitation Leather, and is a ?150 option over cloth.
10-06-2006, 08:22 AM
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Originally Posted by swajames' post='342013' date='Oct 5 2006, 03:48 PM
It comes from plastic cows 
It does not come from plastic cows. It actual comes from the Nauga - thus the name Naugahyde, which is the same as leatherette. They use the "ette" suffix becasue the Nauga is such a small animal. Many hides needed to make one seat.
10-06-2006, 01:40 PM
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Originally Posted by robg' post='342304' date='Oct 6 2006, 10:22 PM
It does not come from plastic cows. It actual comes from the Nauga - thus the name Naugahyde, which is the same as leatherette. They use the "ette" suffix becasue the Nauga is such a small animal. Many hides needed to make one seat.
Attachment 24531
Attachment 24531
ok is this a joke or I am really dumb?
10-06-2006, 03:26 PM
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Originally Posted by snkpkp' post='342391' date='Oct 6 2006, 04:40 PM
ok is this a joke or I am really dumb?
10-06-2006, 06:04 PM
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My Ride: 2008 535i: June 6th start build, complete June 17th, at NY Port July 5th, at dealer July 10th, took delivery Friday July 13- Plantimum Bronze/Natural Brown Leather/Light Poplar, Sport Package, Sport Auto, Active Steering, Premium Package, CWP & PDC. Dinan Performance Software 384hp & 421 ft/lbs.
Originally Posted by BMWDK' post='341998' date='Oct 5 2006, 02:58 PM
Talked to my dealer a few days ago about getting leatherette in the 520d... he said that it sucks and real leather is much better... we have discussed this a few times here and a lot of you guys said that you find it quite good... is the dealer just an idiot and is trying to sell a much more expensive leather cabin? or is leatherette just bad and nor worth the money?
10-06-2006, 07:01 PM
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come on guys... you got people depressed... its a performance fabric
http://nauga.com/
The Marketing Problem: Devise a strategy that would allow consumers to correctly perceive the Naugahyde as the most leathery vinyl on the market.
The Big Idea: Lois' solution was the creation of a mythical beast called the Nauga, a species that sheds its hide once a year "for the good of mankind" (Lois and Pitts, 2001, 179). The Nauga was very ugly and tall, too. It would show up at Uniroyal's sales meetings where he would attract furniture retailers (Lois and Pitts, 1991, p.34). Hangtags and small dolls for kids were also made of the Nauga (Lois and Pitts, 1991, p.34). This creature was a creative surprise to Uniroyal's marketing problem. It was a powerful blending of memorable visual and verbal imagery (Lois and Pitts, 1991, p.34). Shown here are some of the advertisements from this campaign. Despite concerns that Uniroyal would have been charged with deceptive advertising, the Nauga was a success (Lois and Pitts, 1977, p.179). Lois himself observes: "Kids were collecting (the Nauga) and were steering their parents to Nauga- covered furniture?while the parents, despite their clear understanding that the Nauga was an imaginary character, wanted to be certain this vinyl-covered product came from the hide of a Nauga" (Lois and Pitts, 1991, p.34). The use of powerful imagery to position a product has also been used effectively for other clients, including Pirelli tires
The Big Idea: Lois' solution was the creation of a mythical beast called the Nauga, a species that sheds its hide once a year "for the good of mankind" (Lois and Pitts, 2001, 179). The Nauga was very ugly and tall, too. It would show up at Uniroyal's sales meetings where he would attract furniture retailers (Lois and Pitts, 1991, p.34). Hangtags and small dolls for kids were also made of the Nauga (Lois and Pitts, 1991, p.34). This creature was a creative surprise to Uniroyal's marketing problem. It was a powerful blending of memorable visual and verbal imagery (Lois and Pitts, 1991, p.34). Shown here are some of the advertisements from this campaign. Despite concerns that Uniroyal would have been charged with deceptive advertising, the Nauga was a success (Lois and Pitts, 1977, p.179). Lois himself observes: "Kids were collecting (the Nauga) and were steering their parents to Nauga- covered furniture?while the parents, despite their clear understanding that the Nauga was an imaginary character, wanted to be certain this vinyl-covered product came from the hide of a Nauga" (Lois and Pitts, 1991, p.34). The use of powerful imagery to position a product has also been used effectively for other clients, including Pirelli tires
10-07-2006, 12:42 AM
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My Ride: 2005 BMW-Alpina B5 Touring #007, Malachite Green w/ Caramel Individual interior
1999 BMW 840Ci Sport Individual, Techno Violet w/ Champagne Individual interior
The Nasca leather in BMWs has a fairly thick coat of plastic on top of the actual leather, in any case... I found it wore really well in my old 530i.