Center BMW Service - Los Angeles, CA
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From: Los Angeles, CA
My Ride: 2008 550i Sport Carbon Black with Black Nasca Leather Sport Auto Transmission Active Steering Comfort Access Bamboo Anthracite wood trim Power Rear Sunshades Ventilated Seats Ipod adapter Nav Sat Premium Sound
I went to my local dealership last week to replace a burned out daytime running lamp (bulb) - This is the second time I've had to replace in 78K miles. I ask my Service Advisor the average lifespan of these bulbs and he says, "on average 2-3 years". He then proceeds to say, "We can also re-program your car to make these bulbs last longer, for an additional $210." I'm thinking, are you kidding me - Is this guy for real? Of course, I declined the programming. What a bunch of criminals!!!
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From: SoCal
My Ride: 2008 550I LOADED, all options except HUD and NV
He may be right in one respect. I had mine "programmed" to last longer, the guys at Solely Bimmer turned the DRL's off for me, they will last MUCH longer now 
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Joined: Oct 2004
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From: Los Angeles, CA
My Ride: 2008 550i Sport Carbon Black with Black Nasca Leather Sport Auto Transmission Active Steering Comfort Access Bamboo Anthracite wood trim Power Rear Sunshades Ventilated Seats Ipod adapter Nav Sat Premium Sound
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From: So. Cal (SFV)
My Ride: 2011.5 Alpine White E90 M3 | Black Novillo Leather | Carbon Fiber Leather Trim | ZCP | ZP2 | M-DCT | Navigation | Moonroof | 6FL Mods: TMS 12.5mm spacers all around l Hawk HPS Brake Pads l OEM M3 Edition Grills l Paint Matched Side Gills l Key Hole D
who's your SA?
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My Ride: 2008 550I LOADED, all options except HUD and NV
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My Ride: 07 530i Mystic Blue
Maybe the later Pre-lci models came with the option? Mine is a 2007 530i (built Dec. 2006) and has an option to turn it on/off in I-Drive. I'm pretty sure the car was never coded.
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From: CA
My Ride: BMW E60
Model Year: 2016
This appear to be the case. Something about the later cars allowed this in the US via software, but seems to be available as an option from the get go for many non-US countries. There was a thread about this, that edumacated me.
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