BMW Ranked #1 Car Manufacturer for Brand Intimacy

MBLM Brand Intimacy Report ranks brands based on emotional bonds developed with customers.

The 2017 MBLM Brand Intimacy Report was just released, and BMW tops the list. This year, BMW ranks as the #1 car manufacturer based on the Brand Intimacy Agency’s studies, beating all other car companies. This report backs up what many BMW owners already know: BMW is second to none when it comes to the highest quality vehicles and greatest customer experience.

According to MBLM, brand intimacy is defined as “the new paradigm that leverages and strengthens the emotional bonds between a person and a brand.” Based on their findings, brands that rank highly in this report outperform the S&P and Fortune 500 indices in overall revenue and profits over the past 10 years. For BMW owners, this should come as no surprise. BMW has made a name for themselves for decades on their outstanding customer service and high-quality vehicles.

CHECK OUT: What Forum Members Are Saying About This New #1 Ranking 

Mario Natarelli, partner at MBLM, said, “The auto industry leads all others in the degree of intimate brands. Car brands form powerful bonds with us because they are both significant purchases and an extension of our identity and values. Cars make a statement about who we want to be and what we admire.”

BMW exemplifies those qualifications. BMW owners can go on forever about the bonds they form with their luxury vehicles. Purchasing a BMW makes a completely different statement than buying a cheaper sedan or coupe. The culture surrounding BMW makes for loyal owners. As such, most buy BMW time and time again, instead of venturing out and purchasing vehicles from other brands.

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