Mid-Luxury Car Segment Up 10% in 2005
02-08-2006, 08:17 AM
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Mid Luxury Car Segment Boosts Share
After four years of steady declines, the mid luxury car segment posted sales and share gains in 2005 due to strong demand for new and redesigned models, according to data collected by the Power Information Network (PIN), a division of J.D. Power and Associates and the J.D. Power and Associates Sales Report.SM The category continues to be a star in 2006.
Mid-luxury car sales outpaced the industry in 2005, rising 10% to 390,034 units from 353,243 in 2004 and its market share increased to 2.3% from 2.1%. The segment includes some 16 models.
The turn rate for the mid luxury car segment dropped from 52 days to turn in the first quarter of 2005 to 45 in the fourth quarter?well below the industry average of 54 in the fourth quarter of 2005, PIN data reveals.
In 2005, the segment's best-selling models were the redesigned BMW 5 Series, Mercedes-Benz E-Class and Lincoln Town Car. However, the sleek new M Series, which substantially boosted Infiniti's totals last year, added some 22,000 units to the mid luxury segment's total sales. The M is a 2006 model that was redesigned in 2005.
Three new or redesigned mid luxury models offset declines of eight models in the segment. The three models that increased segment sales from 2004 by 58,000 units included the Cadillac STS (replacement for the Seville), the Lexus GS Series (redesigned for 2006) and the Acura RL (redesigned for 2005).
In January 2006, the mid luxury car segment continued to outpace the industry's 7.5% gain over last year's same month. Mid luxury car sales climbed 26% and share was 2.3%, up from 1.9% a year ago. The three-best-selling models in January were the new Cadillac DTS, BMW 5-Series and Lincoln Town Car, respectively.
After four years of steady declines, the mid luxury car segment posted sales and share gains in 2005 due to strong demand for new and redesigned models, according to data collected by the Power Information Network (PIN), a division of J.D. Power and Associates and the J.D. Power and Associates Sales Report.SM The category continues to be a star in 2006.
Mid-luxury car sales outpaced the industry in 2005, rising 10% to 390,034 units from 353,243 in 2004 and its market share increased to 2.3% from 2.1%. The segment includes some 16 models.
The turn rate for the mid luxury car segment dropped from 52 days to turn in the first quarter of 2005 to 45 in the fourth quarter?well below the industry average of 54 in the fourth quarter of 2005, PIN data reveals.
In 2005, the segment's best-selling models were the redesigned BMW 5 Series, Mercedes-Benz E-Class and Lincoln Town Car. However, the sleek new M Series, which substantially boosted Infiniti's totals last year, added some 22,000 units to the mid luxury segment's total sales. The M is a 2006 model that was redesigned in 2005.
Three new or redesigned mid luxury models offset declines of eight models in the segment. The three models that increased segment sales from 2004 by 58,000 units included the Cadillac STS (replacement for the Seville), the Lexus GS Series (redesigned for 2006) and the Acura RL (redesigned for 2005).
In January 2006, the mid luxury car segment continued to outpace the industry's 7.5% gain over last year's same month. Mid luxury car sales climbed 26% and share was 2.3%, up from 1.9% a year ago. The three-best-selling models in January were the new Cadillac DTS, BMW 5-Series and Lincoln Town Car, respectively.
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