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BMW was the premiere sponsor of "Mad Men," the critically acclaimed series which returned yesterday for its second season about 1960s Madison Avenue. Featuring Don Draper and his band of hard-drinking, smoking, and skirt-chasing ad men at the fictional Sterling Cooper agency, the show's viewers include a diverse mix of viewers that advertisers, including BMW, are anxious to reach. |
Very interesting...good historical info.
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Originally Posted by bradleyjs' post='634308' date='Jul 28 2008, 02:43 PM
Very interesting...good historical info.
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nice read
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Originally Posted by JSpira' post='634316' date='Jul 28 2008, 02:45 PM
Thanks. I did a lot of the research (incl. getting BMW AG to send me a bunch of old pre BMW NA adverts plus the early BMW NA advert I used in the article) two years ago so it's come in handy since then a few times.
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