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BMW Goes Mad

Old 07-28-2008, 10:35 AM
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BMW was the premiere sponsor of "Mad Men," the critically acclaimed series which returned yesterday for its second season about 1960s Madison Avenue. Featuring Don Draper and his band of hard-drinking, smoking, and skirt-chasing ad men at the fictional Sterling Cooper agency, the show's viewers include a diverse mix of viewers that advertisers, including BMW, are anxious to reach.
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Old 07-28-2008, 10:43 AM
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Very interesting...good historical info.
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Old 07-28-2008, 10:45 AM
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Originally Posted by bradleyjs' post='634308' date='Jul 28 2008, 02:43 PM
Very interesting...good historical info.
Thanks. I did a lot of the research (incl. getting BMW AG to send me a bunch of old pre BMW NA adverts plus the early BMW NA advert I used in the article) two years ago so it's come in handy since then a few times.
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Old 07-28-2008, 10:50 AM
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nice read
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Old 07-28-2008, 11:20 AM
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Originally Posted by JSpira' post='634316' date='Jul 28 2008, 02:45 PM
Thanks. I did a lot of the research (incl. getting BMW AG to send me a bunch of old pre BMW NA adverts plus the early BMW NA advert I used in the article) two years ago so it's come in handy since then a few times.
Very good, I've read a few of your articles and I've found them to be very informative... Keep up the good work!
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