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Best Selling Luxury Cars of 2004

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Old Dec 19, 2004 | 01:46 PM
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The Best-Selling Luxury Cars of 2004
Forbes.com
By Dan Lienert

Luxury cars are supposed to be different from high-volume, populist automobiles. They are meant to be better-made, low volume and more expensive. The kind of car that bestows prestige--but not necessarily profit--on an automotive brand.

However, these days that logic is increasingly being turned on its head. Some car companies are not seeing strong profits from their luxury cars, but are increasingly posting the same sort of size and sales results as non-luxury automakers.

The attached slideshow examines the best-selling luxury cars by price bracket. One of the most immediately striking qualities of these cars is the staggeringly high volumes in which some of them sell. In the first 11 months of 2004, BMW and Toyota Motor's (NYSE:TM - News) Lexus subsidiary each had one car with nearly 100,000 American sales--these powerhouses are the BMW 3 Series and the Lexus RX 330.

http://biz.yahoo.com/weekend/luxury_1.html
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