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The i8 Configurator Lacks Motivation

Old 10-02-2014, 02:17 PM
5Series Editor
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Join Date: Aug 2014
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Default The i8 Configurator Lacks Motivation

I think BMW might have missed the mark on this range-topping halo sports car's configurator. The i8 has a base price of $136,650, and only goes up from there. Why not give the configurator a bit more pizazz or shiny objects to go with it? Itís the exact same configurator as the 2 Series Active Tourer, which kind of makes the experience a bit of a wet blanket.

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