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The customer's always right

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Old 03-23-2010, 01:54 AM
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The Head of BMW, Dr Norbert Reithofer, said yesterday in a telcon with investors re the issue of BMW going FWD with the launch of its City Car, or 0-series as some have called it, that the issue may not be as big as some thinks. In a customer survey 80% of owners of a 1-series car thought the car had front wheel drive.





Talk about buying a status image and not a car.
Old 03-23-2010, 02:25 AM
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That's retarded! I don't believe that 80% of 1er owners don't know what the heck they have under their butts.

They probably took those stats out of the same crack that produced the F10 exterior design, no doubt
Old 03-23-2010, 06:33 AM
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If it is true that 80% of 1 series owners think it's FWD, then those 80% should be banned from ever joining the BMWCCA or any other enthusiast group. They should be stripped of the opportunity to buy any further BMW's period.
Old 03-24-2010, 02:45 PM
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Originally Posted by pjinca
If it is true that 80% of 1 series owners think it's FWD, then those 80% should be banned from ever joining the BMWCCA or any other enthusiast group. They should be stripped of the opportunity to buy any further BMW's period.
A little harsh. But seriously don't people know what type of car they are buying? How about this "80% of 1 series drivers are stupid"?
Old 03-24-2010, 02:46 PM
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Hmm, maybe a new slogan for the 1er:

Yes, it's RWD, amazing isn't it?
Old 03-24-2010, 03:06 PM
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"The customer's always right"

that's not what umnizta said.
Old 03-26-2010, 12:33 AM
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Anyone buying a 1er, MB B-class or Audi A3 is only buying the car for the badge. Here in Manila, if you park a Toyota Camry or Honda Accord beside a 1er, B-class or A3, a car-guy will give more respect to the Japanese cars but a person who doesn't like cars will adore those Germans.




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