Honda's singing road
09-22-2008, 11:47 PM
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VIDEO: Honda's singing road has no fans, paved over
To market a dinosaur exhibit at the Henry Ford museum in Dearborn Michigan, the orgnizers painted dino-tracks all over the city. It sounded like a good idea at the time, but for years after the event concluded, the annoying tracks remained. We thought that was the most short-sighted and annoying idea we'd ever seen, until this. Honda thought it was a good idea to market the Civic by grooving a quarter mile section of road in Lancaster, CA to play the William Tell Overture every time a car passes over it.
While grooving pavement to act like a phonograph is cool -- in a decidedly geeky way -- the novelty of the Lone Ranger theme song wore off after about 15 minutes. If distracting drivers on a two-lane highway isn't bad enough, pissing off the neighbors puts this marketing ploy in the Hall of Shame. Some area residents said the music sounded like a high pitched drone, while others said it kept them up at night. City officials acknowledge that the misguided marketing campaign has to end, and the melodious stretch of highway is being paved over ASAP. It appears not all of Honda's ideas are good ones. Hit the jump to view and hear the singing highway for yourself, and let us know if you would want it in your neighborhood.
Video in link: http://www.autoblog.com/2008/09/22/video-h...ans-paved-over/
To market a dinosaur exhibit at the Henry Ford museum in Dearborn Michigan, the orgnizers painted dino-tracks all over the city. It sounded like a good idea at the time, but for years after the event concluded, the annoying tracks remained. We thought that was the most short-sighted and annoying idea we'd ever seen, until this. Honda thought it was a good idea to market the Civic by grooving a quarter mile section of road in Lancaster, CA to play the William Tell Overture every time a car passes over it.
While grooving pavement to act like a phonograph is cool -- in a decidedly geeky way -- the novelty of the Lone Ranger theme song wore off after about 15 minutes. If distracting drivers on a two-lane highway isn't bad enough, pissing off the neighbors puts this marketing ploy in the Hall of Shame. Some area residents said the music sounded like a high pitched drone, while others said it kept them up at night. City officials acknowledge that the misguided marketing campaign has to end, and the melodious stretch of highway is being paved over ASAP. It appears not all of Honda's ideas are good ones. Hit the jump to view and hear the singing highway for yourself, and let us know if you would want it in your neighborhood.
Video in link: http://www.autoblog.com/2008/09/22/video-h...ans-paved-over/
09-23-2008, 04:25 AM
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Well I couldn't make out the tune... sounded more like jingle bells to me 
Still clever marketing... even bad press is good press.
Still clever marketing... even bad press is good press.
09-23-2008, 08:13 AM
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It was a very BIZARRE kind of marketing....I'd imagine that people would be suing Honda for the loosened fillings in their mouths etc.!
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