BMW Ad Against Audi
04-14-2009, 06:35 PM
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Originally Posted by advancedlogic' post='847511' date='Apr 14 2009, 10:21 PM
It looks like Audi USA put up the ad. Folks over at Santa Monica BMW saw it and put up the response. It doesn't look like BMWUSA had any official input on it, hence the overbearing ad response to their base model. Effective - it got us discussing it, but it does expose them a bit to a more robust Audi response.
04-14-2009, 09:48 PM
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Originally Posted by Ellicit' post='847553' date='Apr 15 2009, 05:05 AM
very cool... but is it photoshop?
04-15-2009, 05:42 AM
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Originally Posted by swajames' post='847441' date='Apr 14 2009, 08:36 PM
Of course they did. Audi's marketing team is sharper than BMW's (and I present the frankly appalling efforts for the new BMW diesel engines as evidence). BMW's ad posts the M3, Audi's ad was promoting the base A4. Not a smart move. Not only does that now leave Audi able to create an ad saying even BMW themselves don't think any regular E90 is good enough to beat the A4, Audi still has the latest generation RS4 due to the hit the scene if it needs some ammunition for their next ad...
Audi agency dropped the ball.
04-15-2009, 12:03 PM
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Originally Posted by sdg1871' post='847478' date='Apr 14 2009, 07:43 PM
Interesting theory on Audi's ad strategy. You may be right or you're one step ahead of the Audi ad people.
+1 on BMW's flubbing the ads for the rollout of the diesel engines. They should be featuring the 335d's performance. 425 lbs-ft of torque and a 0-60 time of 5.3 seconds is something BMW should be touting. The stigma attached to diesels is that they are slow. In the 335d's case, far from it. But no one outside of BMW fanatics is even aware of the 335d's performance creds.
+1 on BMW's flubbing the ads for the rollout of the diesel engines. They should be featuring the 335d's performance. 425 lbs-ft of torque and a 0-60 time of 5.3 seconds is something BMW should be touting. The stigma attached to diesels is that they are slow. In the 335d's case, far from it. But no one outside of BMW fanatics is even aware of the 335d's performance creds.
+1....however if you'll notice the Audi ad is just for the Audi A4 nationally....where the BMW ad is directing you to a dealership, so I am sure this was a local dealership that put this billboard up in response and not a national roll out ad.
Hence why the idiot put an M3 up
04-15-2009, 09:53 PM
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One of the Audi forums came up with these
04-15-2009, 10:45 PM
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Originally Posted by swajames' post='848944' date='Apr 16 2009, 12:53 AM
One of the Audi forums came up with these