BMW Ad Against Audi
04-14-2009, 04:32 PM
#12
Contributors
Join Date: Oct 2007
Location: Thousand Oaks, California
Posts: 11,084
Likes: 0
Received 0 Likes
on
0 Posts
My Ride: 2008 550i Jet Black on Black Leather, SAT with Paddles, Logic 7, Comfort Seats, NAV, Sport Package, PDC, Xenons, Sirius, Trinity 12W LED Angel Eyes, RPi GT Exhaust, M rear spoiler, ACS Roof Spoiler, Tinted Tail Lights, Bimmian Carbon Fiber Pillar Trim, Bimmian Shadow 550i emblem, RPi Scoop, E60 Forum Cling, Mtec bulbs in fog lights, Mtec 2W LED for License Plate Light Bulbs, K&N Filter, Bimmian LED Smoked Side Markers, Blackout roundels, Carbon Fiber Kidney Grills.
Retired Rides - 1989 325i convertible, 1995 M3, 2002 X5, 2005 545i, 2008 X5 (Lemon)
04-14-2009, 04:36 PM
#13
Contributors
Join Date: Jan 2005
Location: San Jose, California, USA
Posts: 4,119
Likes: 0
Received 0 Likes
on
0 Posts
My Ride: 2008 Porsche 911 Carrera S Convertible. Midnight Blue, 6 Speed.Retired - 2007 997 Carrera S, Midnight Blue, Grey leather, premium audioRetired - 2007 550i, Monaco Blue over Beige, Navigation, Logic 7, Cold Weather Pack, Comfort Access, Sport Package
Model Year: 2008
Originally Posted by sdg1871' post='847408' date='Apr 14 2009, 04:41 PM
Moral of the story: you reap what you sow. I'm shocked that Audi's ad agency didn't see this one coming from a mile away.
04-14-2009, 05:35 PM
#14
Contributors
Join Date: Oct 2004
Location: So Cal, USA
Posts: 14,776
Likes: 0
Received 0 Likes
on
0 Posts
My Ride: 545iSMGSilver GrayAuburn Dakota LeatherLogic 7 Premium SoundSports Package
Hahaha thats funny! Ya it would have been better if they just used a 335 in the ad.
04-14-2009, 05:43 PM
#15
Contributors
Join Date: Mar 2009
Location: New York, New York
Posts: 10,301
Likes: 0
Received 0 Likes
on
0 Posts
My Ride: See my signature
Originally Posted by swajames' post='847441' date='Apr 14 2009, 08:36 PM
Of course they did. Audi's marketing team is sharper than BMW's (and I present the frankly appalling efforts for the new BMW diesel engines as evidence). BMW's ad posts the M3, Audi's ad was promoting the base A4. Not a smart move. Not only does that now leave Audi able to create an ad saying even BMW themselves don't think any regular E90 is good enough to beat the A4, Audi still has the latest generation RS4 due to the hit the scene if it needs some ammunition for their next ad...
+1 on BMW's flubbing the ads for the rollout of the diesel engines. They should be featuring the 335d's performance. 425 lbs-ft of torque and a 0-60 time of 5.3 seconds is something BMW should be touting. The stigma attached to diesels is that they are slow. In the 335d's case, far from it. But no one outside of BMW fanatics is even aware of the 335d's performance creds.
04-14-2009, 05:52 PM
#16
Contributors
Join Date: Jan 2005
Location: San Jose, California, USA
Posts: 4,119
Likes: 0
Received 0 Likes
on
0 Posts
My Ride: 2008 Porsche 911 Carrera S Convertible. Midnight Blue, 6 Speed.Retired - 2007 997 Carrera S, Midnight Blue, Grey leather, premium audioRetired - 2007 550i, Monaco Blue over Beige, Navigation, Logic 7, Cold Weather Pack, Comfort Access, Sport Package
Model Year: 2008
Originally Posted by sdg1871' post='847478' date='Apr 14 2009, 06:43 PM
Interesting theory on Audi's ad strategy. You may be right or you're one step ahead of the Audi ad people.
+1 on BMW's flubbing the ads for the rollout of the diesel engines. They should be featuring the 335d's performance. 425 lbs-ft of torque and a 0-60 time of 5.3 seconds is something BMW should be touting. The stigma attached to diesels is that they are slow. In the 335d's case, far from it. But no one outside of BMW fanatics is even aware of the 335d's performance creds.
+1 on BMW's flubbing the ads for the rollout of the diesel engines. They should be featuring the 335d's performance. 425 lbs-ft of torque and a 0-60 time of 5.3 seconds is something BMW should be touting. The stigma attached to diesels is that they are slow. In the 335d's case, far from it. But no one outside of BMW fanatics is even aware of the 335d's performance creds.
04-14-2009, 05:58 PM
#17
Contributors
Join Date: Mar 2009
Location: New York, New York
Posts: 10,301
Likes: 0
Received 0 Likes
on
0 Posts
My Ride: See my signature
Originally Posted by swajames' post='847486' date='Apr 14 2009, 09:52 PM
Dead on, that's exactly my feeling on the diesel debacle. BMW has a great story to tell with these engines, but their marketing so far has missed the mark by a mile.
04-14-2009, 06:19 PM
#18
Members
Join Date: Nov 2008
Location: Toronto, CANADA
Posts: 249
Likes: 0
Received 0 Likes
on
0 Posts
My Ride: 2008 535i / Black Sapphire / Premium / Navigation / Bluetooth / PDC / USB Audio Integration / 6 Speed Sport Automatic with Steptronic / Logic 7 / Comfort Access / Auto Folding Mirrors / Comfort Seats / Rear Heated Seats / 35% Tint All Around / Black Dakota Leather
That is awesome! Very clever. 
04-14-2009, 06:21 PM
#19
Contributors
Join Date: Sep 2007
Location: Encino, CA
Posts: 1,712
Likes: 0
Received 0 Likes
on
0 Posts
My Ride: 04 545i - Titanium Silver/Black, Sport pkg, Comfort Seats w/ Lumbar, Premium Sound, power rear sunshade, Adaptive Xenon Headlights, Steptronic, Park Distance Control, Fold down rear seats w/ski bag, Aux jack, 6-disk changer, puddle lamps...
Engine: Custom Remus cat-back exhaust w/chrome square tips, K&N Air Filter, Charcoal Filter Removed, Sprint Booster :-), 50/50 mix of 91+100 Octane, EuroRev ECU Remap (coming soon lol), Dinan High-Flow Throttle Body (coming soon...maybe lol)
Interior: Portable Sirius Stilletto 100 w/car kit, Garmin Nuvi 680 mounted below rear-view mirror, LCI-style I-drive knob, Dark Poplar Center Dashboard Trim.
Exterior: E60 forum clings, 5% rear tint, ACS roof spoiler (painted black for distinct look against limo tint), ACS trunk spoiler, ACS add-on front spoiler and rear apron (awaiting installation), "18 Black Staggered BeBeS Style OER (emergency replacement for cracked sport 124 rims), black kidney grill, white accessory lighting (including license and trunk lamps), Angel-eye upgrade, AIB xenon-matched fog lamps, AIB V3's on order, red rear reflectors
It looks like Audi USA put up the ad. Folks over at Santa Monica BMW saw it and put up the response. It doesn't look like BMWUSA had any official input on it, hence the overbearing ad response to their base model. Effective - it got us discussing it, but it does expose them a bit to a more robust Audi response.
