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10-2010 BMW Group Sales Report

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Old 11-02-2010, 10:15 AM
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BMW Group U.S. Reports October 2010 Sales
02.11.2010 Press Release

Woodcliff Lake, NJ ? November 2, 2010... The BMW Group in the U.S. (BMW and MINI combined) reported October sales of 23,222 vehicles, an increase of 12.6 percent from the 20,619 vehicles sold in October 2009. Year-to-date, the BMW Group also reported a sales volume of 215,274 vehicles, up 7.7 percent from the 199,838 units sold through October 2009.

?The new product effect clearly showed in October with our 5 Series sales momentum increasing, especially with the introduction of all-wheel-drive for regions where it is highly desired,? said Jim O?Donnell, President and CEO of BMW of North America, LLC. ?Furthermore, we are seeing some positive response from the overall market but with little job growth and only slight increases in consumer spending, our dealers have to fight for every sale, something they did very well this month.?

BMW Brand Sales
Sales of BMW brand vehicles in October increased 17.2 percent for a total of 19,272 vehicles from the 16,443 units sold in October of last year. Year-to-date, BMW sales were up 10 percent to 176,736 vehicles from the 160,666 units sold in the same period of 2009.

In October, best performing vehicles included the 1 Series, up 127.3 percent to 1,139 units and the 5 Series, up 61.8 percent to 4,925 units. The X5 continues to perform very well with an increase of 48.9 to 3,183 units.

BMW Pre-Owned Vehicles
Sales of BMW?s used vehicles (including certified pre-owned and pre-owned) decreased 7.2 percent to 13,867 vehicles from the 14,938 units sold in October of last year. Year-to-date, used vehicle sales were up 4.9 percent to 140,468 vehicles from the 133,948 units sold in the same period of 2009.

MINI Brand Sales
MINI USA reported sales of 3,950 automobiles, a decrease of 5.4 percent from the 4,176 cars sold last year. Year-to-date, MINI USA also reported sales of 38,538 automobiles, a decrease of 1.6 percent from the 39,172 units sold in the same period of 2009.

10-2010 BMW Group Sales Report-2010-10-group-sales.jpg
Old 11-02-2010, 10:23 AM
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Old 11-02-2010, 10:30 AM
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Originally Posted by GENEaTALS






Save some for me...

What's the countdown to the arrival of Pete and swajames?
Old 11-02-2010, 10:46 AM
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Originally Posted by Rudy
Save some for me...

What's the countdown to the arrival of Pete and swajames?
T-minus 10....



i also think its quite ghastly to look at the F01 numbers, damn its doing terrible
Old 11-02-2010, 11:01 AM
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Originally Posted by m630
T-minus 10....



i also think its quite ghastly to look at the F01 numbers, damn its doing terrible
Agree. It looks like the F10 is pulling sales from the F01.

F10 sales in the US in October up 72% compared to September.

F01 sales down 13% however.
Old 11-02-2010, 11:08 AM
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Originally Posted by Shebs
Agree. It looks like the F10 is pulling sales from the F01.

F10 sales in the US in October up 72% compared to September.

F01 sales down 13% however.
certainly, you can now get a minimually smaller package in the F10 at perhaps 3/4 the price, its definitely canibalizing some 7er sales
Old 11-02-2010, 11:32 AM
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While the F10 is fine, it's a pity to see the sales of the 7 Series declining sharply. It would be interesting to see the sales results of the E-Class and the S-Class. And Mercedes-Benz in general.
Old 11-02-2010, 11:57 AM
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Originally Posted by BabkenBMW
While the F10 is fine, it's a pity to see the sales of the 7 Series declining sharply. It would be interesting to see the sales results of the E-Class and the S-Class. And Mercedes-Benz in general.
tachyon usually puts out a monthly thread that includes some of the MB stats, usually on the E-class, but perhaps he can highlight how the S-class is selling in this environment...
Old 11-02-2010, 02:14 PM
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Old 11-02-2010, 04:33 PM
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Originally Posted by Rudy
Save some for me...

What's the countdown to the arrival of Pete and swajames?


Count me out - I'm not getting involved

That said, there's nothing really to add, Rudy, they're pretty solid numbers - better than prior months, let's see if the trend continues.

It would, of course, be remiss of me if I didn't take the opportunity to note that the numbers are still lower than the E-Class which delivered 5568 for the month, and to also provide the S-Class numbers that some posters requested - the S sold 1781 units, a 63% increase over October 2009.


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