Perfection, perfected.
Thread Starter
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Joined: Mar 2004
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From: Pittsburgh, PA USA
My Ride: G30 M550i
Model Year: 2018
Over three years ago, when I made the switch from the E39 to the E60, people asked me how I liked the new 5. My standard answer was always, "BMW took a perfect car and perfected it." Today, I went to the BMWUSA website and saw that they are using the tagline "Perfection, perfected." in conjunction with the E60.
You're welcome, high-paid BMW advertising agency...where's my cut?

Just for fun, here's some dated proof as to when I began to use the phrase on this site (in chronological order):
May 8, 2004
May 18, 2004
May 24, 2004
January 30, 2005
September 21, 2005
November 21, 2005
March 18, 2007
You're welcome, high-paid BMW advertising agency...where's my cut?


Just for fun, here's some dated proof as to when I began to use the phrase on this site (in chronological order):
May 8, 2004
May 18, 2004
May 24, 2004
January 30, 2005
September 21, 2005
November 21, 2005
March 18, 2007
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From: New Orleans, LA USA
My Ride: E90 M3
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Originally Posted by Rudy' post='427876' date='May 24 2007, 10:08 AM
Over three years ago, when I made the switch from the E39 to the E60, people asked me how I liked the new 5. My standard answer was always, "BMW took a perfect car and perfected it." Today, I went to the BMWUSA website and saw that they are using the tagline "Perfection, perfected." in conjunction with the E60.
You're welcome, high-paid BMW advertising agency...where's my cut?
Attachment 32820
Just for fun, here's some dated proof as to when I began to use the phrase on this site (in chronological order):
May 8, 2004
May 18, 2004
May 24, 2004
January 30, 2005
September 21, 2005
November 21, 2005
March 18, 2007

You're welcome, high-paid BMW advertising agency...where's my cut?

Attachment 32820
Just for fun, here's some dated proof as to when I began to use the phrase on this site (in chronological order):
May 8, 2004
May 18, 2004
May 24, 2004
January 30, 2005
September 21, 2005
November 21, 2005
March 18, 2007

Thread Starter
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From: Pittsburgh, PA USA
My Ride: G30 M550i
Model Year: 2018
Originally Posted by JDN' post='427878' date='May 24 2007, 11:18 AM
Imitation is the highest form of flattery, Rudy. When do your new wheeeels arrive?
I suppose I'll take delivery mid to late July -- I'm not going to do the Performance Center delivery this time because it'll add another couple weeks to the delivery! (I plan on going down to the Performance Center sometime soon anyway...)
Thread Starter
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From: Pittsburgh, PA USA
My Ride: G30 M550i
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Originally Posted by cmansbimmer' post='427883' date='May 24 2007, 11:31 AM
Hey Rudy - When are you going to the LCI?
Originally Posted by Rudy' post='427882' date='May 24 2007, 10:30 AM
Hard to say for sure -- production is set for the first week of June (or maybe the second week, I don't know for sure just yet.)
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From: Pittsburgh, PA USA
My Ride: G30 M550i
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Originally Posted by JDN' post='427894' date='May 24 2007, 12:06 PM
Enjoy your nesting time. Sorry I won't be along this time. BTW, Alpine White?
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EXTERIOR:
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Originally Posted by Rudy' post='427876' date='May 24 2007, 08:08 AM
"BMW took a perfect car and perfected it."
Thread Starter
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From: Pittsburgh, PA USA
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Originally Posted by KnIgHtCoM' post='427993' date='May 24 2007, 05:06 PM
I'm 100% positive they paraphrased your tag line. 



