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Perfection, perfected.

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Old May 24, 2007 | 07:08 AM
  #1  
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Over three years ago, when I made the switch from the E39 to the E60, people asked me how I liked the new 5. My standard answer was always, "BMW took a perfect car and perfected it." Today, I went to the BMWUSA website and saw that they are using the tagline "Perfection, perfected." in conjunction with the E60.

You're welcome, high-paid BMW advertising agency...where's my cut?

Perfection, perfected.-perfection.jpg

Just for fun, here's some dated proof as to when I began to use the phrase on this site (in chronological order):
May 8, 2004
May 18, 2004
May 24, 2004
January 30, 2005
September 21, 2005
November 21, 2005
March 18, 2007

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Old May 24, 2007 | 07:18 AM
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Imitation is the highest form of flattery, Rudy. When do your new wheeeels arrive?
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Old May 24, 2007 | 07:19 AM
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Originally Posted by Rudy' post='427876' date='May 24 2007, 10:08 AM
Over three years ago, when I made the switch from the E39 to the E60, people asked me how I liked the new 5. My standard answer was always, "BMW took a perfect car and perfected it." Today, I went to the BMWUSA website and saw that they are using the tagline "Perfection, perfected." in conjunction with the E60.

You're welcome, high-paid BMW advertising agency...where's my cut?

Attachment 32820

Just for fun, here's some dated proof as to when I began to use the phrase on this site (in chronological order):
May 8, 2004
May 18, 2004
May 24, 2004
January 30, 2005
September 21, 2005
November 21, 2005
March 18, 2007

Time for a lawyer Rudy! I smell some royalties coming your way...
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Old May 24, 2007 | 07:30 AM
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Originally Posted by JDN' post='427878' date='May 24 2007, 11:18 AM
Imitation is the highest form of flattery, Rudy. When do your new wheeeels arrive?
Hard to say for sure -- production is set for the first week of June (or maybe the second week, I don't know for sure just yet.)

I suppose I'll take delivery mid to late July -- I'm not going to do the Performance Center delivery this time because it'll add another couple weeks to the delivery! (I plan on going down to the Performance Center sometime soon anyway...)
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Old May 24, 2007 | 07:31 AM
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Hey Rudy - When are you going to the LCI?
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Old May 24, 2007 | 07:32 AM
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Originally Posted by cmansbimmer' post='427883' date='May 24 2007, 11:31 AM
Hey Rudy - When are you going to the LCI?
As soon as they build me one with the sports automatic transmission...
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Old May 24, 2007 | 08:06 AM
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Originally Posted by Rudy' post='427882' date='May 24 2007, 10:30 AM
Hard to say for sure -- production is set for the first week of June (or maybe the second week, I don't know for sure just yet.)
Enjoy your nesting time. Sorry I won't be along this time. BTW, Alpine White?
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Old May 24, 2007 | 12:58 PM
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Originally Posted by JDN' post='427894' date='May 24 2007, 12:06 PM
Enjoy your nesting time. Sorry I won't be along this time. BTW, Alpine White?
Of course...
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Old May 24, 2007 | 01:06 PM
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Originally Posted by Rudy' post='427876' date='May 24 2007, 08:08 AM
"BMW took a perfect car and perfected it."
I'm 100% positive they paraphrased your tag line.
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Old May 24, 2007 | 02:52 PM
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Originally Posted by KnIgHtCoM' post='427993' date='May 24 2007, 05:06 PM
I'm 100% positive they paraphrased your tag line.
Me too. I wonder when my check will arrive?
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