The Birth of a new BMW :)
08-10-2010, 04:33 PM
#11
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Location: Northern Virginia - USA
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My Ride: 2007 550i Jet Black|Black
Options: Sport|Premium|Cold Weather|PDC|Nav|Satellite Radio|Active Steering|Convenience Entry
Mods: Trinity Side Skirts|Trinity Black Grilles|LCI Tail Lights with Bruce V6|Fog Light Bezel Rings|MTEC V2 Angel Eyes|LED License Plate Lights
Interesting concept but the whole "JOY" campaign has got to be one of the lamest things I have ever seen.
The switch from "ultimate driving machine" to "joy" is similar to the transition from their classic e39 design to today's lexus inspired F10....
The switch from "ultimate driving machine" to "joy" is similar to the transition from their classic e39 design to today's lexus inspired F10....
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