US Dollar in Freefall
#2
Originally Posted by aybeesea' post='363175' date='Dec 3 2006, 02:23 PM
I wonder if BMW NA will be one of many companies with non-US parents which will be having to reappraise their pricing structure and margins?
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#3
Originally Posted by ImolaRedM' post='363211' date='Dec 3 2006, 09:13 PM
It's figured into the MY price. I'm sure we'll see an adjustment in '08. This isn't the first time (nor the last) that the dollar has taken a dive. I'm sure that was another reason for the US plant, it's a way to hedge their bet.
Unsurprisingly here in UK when EU MY changed in September there were no price changes - but the mid-life kick is coming soon so there's a need to keep sales buoyant.
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