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BMW soon to treat U.S. customers as Individuals

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Old 11-28-2005, 05:49 PM
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Definitely good news. Only question is....will it be much much harder or easier to get rid of an Individual-spec car ??Wondering since the color choices are not mainstream such as silver....
Old 11-28-2005, 07:20 PM
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Originally Posted by Jeffs' post='204520' date='Nov 28 2005, 06:49 PM
Definitely good news. Only question is....will it be much much harder or easier to get rid of an Individual-spec car ??Wondering since the color choices are not mainstream such as silver....
Just as hard as trying to sell a Silver Gray with Auburn. :'(
Old 11-28-2005, 08:07 PM
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Originally Posted by Jeffs' post='204520' date='Nov 28 2005, 09:49 PM
Definitely good news. Only question is....will it be much much harder or easier to get rid of an Individual-spec car ??Wondering since the color choices are not mainstream such as silver....
They should sell if what is chosen is mixed tastefully.
Old 11-28-2005, 10:28 PM
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That's sound like a good news.
Old 11-29-2005, 02:27 AM
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This must be the latest German MBA stroke of genius. Leica M cameras now have an "a la carte" where, for an absurd fee, you can specify purple ostrich covering on your camera, as well as how you'd like the engraving (logo or your name) to appear.

http://www.leica-camera.com/produkte/msyst...te/index_e.html

It seems to be what happens when the current crop of MBAs runs out of ideas to get customers to pay more for the same product.


Cheers,
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Old 11-29-2005, 07:30 AM
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Originally Posted by Ray Hull' post='204649' date='Nov 29 2005, 03:27 AM
This must be the latest German MBA stroke of genius. Leica M cameras now have an "a la carte" where, for an absurd fee, you can specify purple ostrich covering on your camera, as well as how you'd like the engraving (logo or your name) to appear.

http://www.leica-camera.com/produkte/msyst...te/index_e.html

It seems to be what happens when the current crop of MBAs runs out of ideas to get customers to pay more for the same product.


Cheers,
Ray Hull
BMW actually started the Individual program in the early 90's--hasn't been available in the US, though. Porsche has had a similar program for years (call Exclusive) which is available in US:
http://www21.porsche.com/usa/accessoriesan...ns/?gtabindex=2
Old 12-15-2005, 07:03 AM
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Whatever happened to this thread? Just another rumor that has died, or will it actually happen?


Originally Posted by stream' post='204753
This must be the latest German MBA stroke of genius. Leica M cameras now have an "a la carte" where, for an absurd fee, you can specify purple ostrich covering on your camera, as well as how you'd like the engraving (logo or your name) to appear.

http://www.leica-camera.com/produkte/msyst...te/index_e.html

It seems to be what happens when the current crop of MBAs runs out of ideas to get customers to pay more for the same product.


Cheers,
Ray Hull
BMW actually started the Individual program in the early 90's--hasn't been available in the US, though. Porsche has had a similar program for years (call Exclusive) which is available in US:
http://www21.porsche.com/usa/accessoriesan...ns/?gtabindex=2
[/quote]
Old 12-22-2005, 02:50 PM
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I talked to Dave Parker at Stevens Creek BMW today about this and he said that we CAN order special exterior and interior color for dealer pickup order, not for ED pickup order. Price tag: $2500.
Not worth it.
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