BMW has been slapping the Efficient Dynamics label on everything to let the world know that they’re committed to saving the world by building clean cars. In fact, they’re so concerned with letting the world know, that they slap big, fat labels on the window to let you know. As much as I would love to believe that […] More »

  Efficeint Dynamics is BMW-speak for gas-sipping, world saving, eco-greenie tech. They include things like start-stop technology and alternative fuel sources. For a lot of people in the industry, those things sound like the death of fun. But the reality is the world is changing, and manufacters need to make cars that are more efficient. […] More »

BMW’s got a lot going on behind the scenes. Where better to show off the fruits of their fevered labor than the Los Angeles Auto Show? Far and away, their most interesting debuts this week will their fantastical new i series. Fantastical not just because of how wildly different they look, but because of what […] More »