BMW’s i3 and i8 represent a new age in mobility. Will these cars also bring about a new age in how vehicles are sold? Examining BMW’s new i Genius service just introduced in the U.K., it would appear what we are seeing is the first stage of the car salesperson’s obsolescence. i Genius eases the […] More »

BMW has just released official details on the highly anticipated i3. While this may not be the “ultimate driving machine” in the typical sense, it will surely be a very tempting option for a BMW enthusiast looking to step in the world of electric vehicles. A few quick highlights. It will have a MSRP of […] More »

You’ll be paying $41,350 to slide around in the electric BMW i3. Throw in governmental incentives and the lower price will be comparable to similarly equipped internal-combustion BMWs, but the price is astounding when considering how much carbon fiber it uses in its construction. BMW says they have paid attention to the car’s emotional appeal, […] More »

The first reaction many people had to the BMW i3 Concept was disappointment and disgust, sometimes in the form of the hashtag “#enoughalreadyBMW”. The i3 ushered fear into the hearts of BMW purists, many of whom felt the megacity electric vehicle was the antithesis to storied nameplates like “2002” and “M3”. But those are just […] More »

Pricing for the i3 has been pegged at about $40,000 or about the same as a well-equipped 3-series sedan according to Ludwig Willisch, CEO of BMW North America. Additionally, it will likely qualify for a $7500 federal tax credit (although discussions with the US government are ongoing). The exact price for the five-door compact will […] More »

  Efficeint Dynamics is BMW-speak for gas-sipping, world saving, eco-greenie tech. They include things like start-stop technology and alternative fuel sources. For a lot of people in the industry, those things sound like the death of fun. But the reality is the world is changing, and manufacters need to make cars that are more efficient. […] More »