BMW M CEO Discusses the Ultimate, Ultimate Driving Machine’s Past and Future
Originally built decades ago for the world’s most demanding racetracks, BMW’s high-performance M series cars have long blurred the lines between race-ready powerhouses and functional, everyday cars.
In the /DRIVE interview below, conducted in the same room the BMW M3 was produced 30 years ago, BMW M CEO Frank Van Meel explains how the character, performance, and looks of the M3 elicit great emotion from passionate drivers. And he touches on what to expect as we head deeper into the 21st century.
The key foundations of the M3 — precision, agility, and dynamics — not only inspire confidence for high-performance driving, but influence all of BMW’s other sports cars as well. These traits help define this legendary model, giving it a strong sense of self in a day and age when technology threatens to change everything we know, for good or bad.
M3 lovers need not fear the future, however, as Van Meel assures us that technology can change, but it must fit within the confines of this car’s character. While touching on the use of autonomous driving for high-traffic situations and other technologies yet to be developed, BMW is hinting at what’s to come, while remaining steadfast in their desire to retain the heritage that made it such an iconic brand in the first place.
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Via [/DRIVE]
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