BMW Hopes to Catch the Upswing
02-11-2010, 07:50 PM
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http://www.nytimes.com/2010/02/12/bu...12bmw.html?hpw
It will be interesting to see how this optimism on the part of BMW impacts the new 5 Series pricing.
It will be interesting to see how this optimism on the part of BMW impacts the new 5 Series pricing.
02-12-2010, 09:40 AM
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One part of the article that I found interesting was when the analyst opined that the similarity in style of the new 5 to the 7 might rob some sales of the 7. That may be partly true, but it might also cost sales of the 5 itself. If I wanted a 7 I would have bought a 7. I liked the styling of the 5 much better so I bought the 5. I really wish the redesign was not a smaller clone of the 7.
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