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BMW Becoming Too Big?

Old 01-12-2011, 12:04 PM
inktoxicated's Avatar
Join Date: Jun 2010
Location: central nj
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when i first got my bmw i felt kinda special. that is until i seen like 30 more on my 10 mile ride home. it wasnt so special feeling
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Old 01-12-2011, 12:13 PM
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Location: SoCal
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My Ride: 2008 550I LOADED, all options except HUD and NV

Originally Posted by inktoxicated View Post
when i first got my bmw i felt kinda special. that is until i seen like 30 more on my 10 mile ride home. it wasnt so special feeling

HAHAHAHA Try living in SoCal, the BMW capital of the US. There's a reason why so many of us mod our cars here, because if you don't you'll never be able to find it in a parking lot.

As for the F10? I like it, test drove an F10 550 at the dealer last week (my car was in for maint). It had m-sport pkg and premium 2 pkg and was loaded. I liked it a lot, the interior is light years better than the E60 and much more comfortable seating - keeping in mind my car does not have comfort access so no comfort seating As for the handling? Well, if I was completely thrilled with my E60's suspension I would've never bought coilovers, right? so it stands to reason, coilovers and bigger swaybars would make the F10 MUCH more enjoyable.
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Old 01-12-2011, 12:36 PM
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Join Date: Jun 2009
Location: CA
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My Ride: BMW E60
Model Year: 2016

The article was written rather well in my opinion and raises many good points.

Obviously there are many ways to gain market share, be it opening up the brand image or insisting on being a premium brand. It goes without saying that emerging economy like China will continue, and raise BMW's profitability as demand is continually growing. At the same time, BMW should also take a step back at where achieving their sales numbers through opening (read cheapening) the brand is a good strategic move in the long run.

I personally think that BMW seems to be losing its roots, and has gotten greedy. They're trying to penetrate into too many demographics and markets that they have lost sight of what made us their core customer in the first place. Take the 5GT for example. The first time I heard and saw pictures of it, I knew the damn thing was a mistake.

And now making vehicles in FWD? They might as develop a new division of the brand like Toyota to Scion (Scion has been doing pretty bad the last few years).
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Old 01-21-2011, 11:12 AM
Join Date: Feb 2010
Location: san jose, ca
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My Ride: 08 LCI 535i sport M5 umnitza full kit, Maya RM 1 245/35/20 20x9 et16, 275/30/20 20x10.5 et17, Future mods- KW coilovers V3 and StopTech brake

BMW has diluted their brand to keep up to pace with other car manufacture but they are jeopardizing sacrificing their core base of loyal BMW customers. The venture into selling FWD BMW to China will clearly lead to reevaluating their leadership in the automobile industry. What happened to the earlier decade when BMW was the leader in every segment.
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