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BMW on 14th place on a Brands rating

Old 04-26-2007, 05:19 AM
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A somewhat strange list, but anyway interetsing to discuss around:
http://www.millwardbrown.com/Sites/optimor...p100Ranking.pdf
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Old 04-26-2007, 06:04 AM
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It's astounding that BMW's brand value is shown as being nearly as big as Toyota. And there are only 7 other auto brands in the top 100. Among BMW's competitors, MB ranks 29th, Porsche 40th, and Lexus is #98 - Audi is not even on the list.
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