Thinking of buying a 1-series in the USA this Spring?
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I wonder if this little trinket will affect the car's resale value?
BMW CELEBRATES YEAR ONE OF THE 1 SERIES WITH SPECIAL ENGRAVED START/STOP BUTTON
Woodcliff Lake, NJ ? November 8, 2007? Drivers who purchase a 2008 BMW 1 Series will be reminded that they are one of the few lucky drivers of the next BMW icon every time they start or stop their cars. Each 2008 BMW 1 Series, both coupe and convertible models, will be equipped with a specially engraved Start/Stop button with the inscription: ?Year One of the 1?. The engraved Start/Stop button is one of several notable initiatives to be announced celebrating the launch of the new BMW 1 Series in America next spring. Appearing exclusively in the 2008 calendar year 1 Series models coming to the U.S., the ?Year One of the 1? button was created by the same team of BMW designers who designed the 1 Series.
?Forty years ago, BMW introduced a car, the legendary 2002, that changed the American automotive landscape. That car was a pivotal car in the history of BMW and is still revered by aficionados today. We believe the 1 Series will be as important to the history of BMW in America,? said Jack Pitney, Vice President, Marketing, BMW of North America. ?The ?Year One of the 1? Start/Stop button is a way to directly engage our customers with a simple message of celebration each time they get behind the wheel of their new 1 Series,? continued Pitney. ?Our ?Year One of the 1? activities will incorporate several elements that will celebrate this historic launch. The specially engraved Start/Stop button is just one of the many things we will announce as we approach the launch next year.?
The new 1 Series, which draws inspiration from the legendary BMW 2002 of 1968 with a focus on pure performance, will be available as a Coupe and Convertible. In addition to premium design, the 1 Series features rear-wheel-drive dynamics, agile handling, powerful 6 cylinder engines and seating for four.
BMW CELEBRATES YEAR ONE OF THE 1 SERIES WITH SPECIAL ENGRAVED START/STOP BUTTON
Woodcliff Lake, NJ ? November 8, 2007? Drivers who purchase a 2008 BMW 1 Series will be reminded that they are one of the few lucky drivers of the next BMW icon every time they start or stop their cars. Each 2008 BMW 1 Series, both coupe and convertible models, will be equipped with a specially engraved Start/Stop button with the inscription: ?Year One of the 1?. The engraved Start/Stop button is one of several notable initiatives to be announced celebrating the launch of the new BMW 1 Series in America next spring. Appearing exclusively in the 2008 calendar year 1 Series models coming to the U.S., the ?Year One of the 1? button was created by the same team of BMW designers who designed the 1 Series.
?Forty years ago, BMW introduced a car, the legendary 2002, that changed the American automotive landscape. That car was a pivotal car in the history of BMW and is still revered by aficionados today. We believe the 1 Series will be as important to the history of BMW in America,? said Jack Pitney, Vice President, Marketing, BMW of North America. ?The ?Year One of the 1? Start/Stop button is a way to directly engage our customers with a simple message of celebration each time they get behind the wheel of their new 1 Series,? continued Pitney. ?Our ?Year One of the 1? activities will incorporate several elements that will celebrate this historic launch. The specially engraved Start/Stop button is just one of the many things we will announce as we approach the launch next year.?
The new 1 Series, which draws inspiration from the legendary BMW 2002 of 1968 with a focus on pure performance, will be available as a Coupe and Convertible. In addition to premium design, the 1 Series features rear-wheel-drive dynamics, agile handling, powerful 6 cylinder engines and seating for four.
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Originally Posted by Rudy' post='492167' date='Nov 9 2007, 09:41 AM
I wonder if this little trinket will affect the car's resale value?
BMW CELEBRATES YEAR ONE OF THE 1 SERIES WITH SPECIAL ENGRAVED START/STOP BUTTON
Woodcliff Lake, NJ ? November 8, 2007? Drivers who purchase a 2008 BMW 1 Series will be reminded that they are one of the few lucky drivers of the next BMW icon every time they start or stop their cars. Each 2008 BMW 1 Series, both coupe and convertible models, will be equipped with a specially engraved Start/Stop button with the inscription: "Year One of the 1". The engraved Start/Stop button is one of several notable initiatives to be announced celebrating the launch of the new BMW 1 Series in America next spring. Appearing exclusively in the 2008 calendar year 1 Series models coming to the U.S., the "Year One of the 1" button was created by the same team of BMW designers who designed the 1 Series.
"Forty years ago, BMW introduced a car, the legendary 2002, that changed the American automotive landscape. That car was a pivotal car in the history of BMW and is still revered by aficionados today. We believe the 1 Series will be as important to the history of BMW in America," said Jack Pitney, Vice President, Marketing, BMW of North America. "The 'Year One of the 1' Start/Stop button is a way to directly engage our customers with a simple message of celebration each time they get behind the wheel of their new 1 Series," continued Pitney. "Our 'Year One of the 1' activities will incorporate several elements that will celebrate this historic launch. The specially engraved Start/Stop button is just one of the many things we will announce as we approach the launch next year."
The new 1 Series, which draws inspiration from the legendary BMW 2002 of 1968 with a focus on pure performance, will be available as a Coupe and Convertible. In addition to premium design, the 1 Series features rear-wheel-drive dynamics, agile handling, powerful 6 cylinder engines and seating for four.
BMW CELEBRATES YEAR ONE OF THE 1 SERIES WITH SPECIAL ENGRAVED START/STOP BUTTON
Woodcliff Lake, NJ ? November 8, 2007? Drivers who purchase a 2008 BMW 1 Series will be reminded that they are one of the few lucky drivers of the next BMW icon every time they start or stop their cars. Each 2008 BMW 1 Series, both coupe and convertible models, will be equipped with a specially engraved Start/Stop button with the inscription: "Year One of the 1". The engraved Start/Stop button is one of several notable initiatives to be announced celebrating the launch of the new BMW 1 Series in America next spring. Appearing exclusively in the 2008 calendar year 1 Series models coming to the U.S., the "Year One of the 1" button was created by the same team of BMW designers who designed the 1 Series.
"Forty years ago, BMW introduced a car, the legendary 2002, that changed the American automotive landscape. That car was a pivotal car in the history of BMW and is still revered by aficionados today. We believe the 1 Series will be as important to the history of BMW in America," said Jack Pitney, Vice President, Marketing, BMW of North America. "The 'Year One of the 1' Start/Stop button is a way to directly engage our customers with a simple message of celebration each time they get behind the wheel of their new 1 Series," continued Pitney. "Our 'Year One of the 1' activities will incorporate several elements that will celebrate this historic launch. The specially engraved Start/Stop button is just one of the many things we will announce as we approach the launch next year."
The new 1 Series, which draws inspiration from the legendary BMW 2002 of 1968 with a focus on pure performance, will be available as a Coupe and Convertible. In addition to premium design, the 1 Series features rear-wheel-drive dynamics, agile handling, powerful 6 cylinder engines and seating for four.
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Originally Posted by westcoast550' post='492192' date='Nov 9 2007, 10:36 AM
feels cheesy to me ! They don't need gimmicks.....
gimme the tii concept instead!!!
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Originally Posted by jet190rs' post='492346' date='Nov 9 2007, 04:19 PM
+1
gimme the tii concept instead!!!
gimme the tii concept instead!!!
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Originally Posted by Rudy' post='492195' date='Nov 9 2007, 11:41 PM
I wonder if there will be an onslaught of year 2 posers retrofitting the switch to make their cars look like year 1 cars... 
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I don't want to look at the glass half empty, BUT, it could back-fire on them. With bugs on first-year cars the engraving might just be a signature for future buyers to avoid the car because of the first-year blues!
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Originally Posted by Blackonblackonblack' post='495591' date='Nov 17 2007, 12:04 PM
I don't want to look at the glass half empty, BUT, it could back-fire on them. With bugs on first-year cars the engraving might just be a signature for future buyers to avoid the car because of the first-year blues!
It could help it or it could harm it -- no way to tell right now!