"It would be a great Mercedes"
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I read the latest issue of Automobile Magazine (the one with the Camero vert on the cover) on a long plane ride home yesterday and they featured a one-page review of the F10 535i.
The review was typical of what we have read many times already: they liked nearly every aspect of the new 5 series including improved good looks; high-quality interior that is comfortable and user-friendly; sublime ride and handling that belies its size and weight; and a super-sweet engine.
But once again they conclude that the sum of the parts somehow does not add up. One editor stated that he "really likes this car but doesn't want one." Too much 7 series and not enough 3 series. And they anchored with the Mercedes knock-out punch. Ouch.
Were the lads in Munich aiming to build a nice Mercedes? I hope not. Yes, the F10 is selling well and I expect sales to continue to be strong ... well, good for BMW. But as many have lamented here, what's a driving enthusiast to do?
The review was typical of what we have read many times already: they liked nearly every aspect of the new 5 series including improved good looks; high-quality interior that is comfortable and user-friendly; sublime ride and handling that belies its size and weight; and a super-sweet engine.
But once again they conclude that the sum of the parts somehow does not add up. One editor stated that he "really likes this car but doesn't want one." Too much 7 series and not enough 3 series. And they anchored with the Mercedes knock-out punch. Ouch.
Were the lads in Munich aiming to build a nice Mercedes? I hope not. Yes, the F10 is selling well and I expect sales to continue to be strong ... well, good for BMW. But as many have lamented here, what's a driving enthusiast to do?
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want to know what I decided
I went with "more 3 series" ![Cool](https://5series.net/forums/images/smilies/cool.gif)
It's pretty obvious the BMW engineers and designers went after a larger target demographic with the f10, leaving some current 5 series owners a bit confused, I do think BMW did accomplish what they intended to do with the F10...
To each his own....
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It's pretty obvious the BMW engineers and designers went after a larger target demographic with the f10, leaving some current 5 series owners a bit confused, I do think BMW did accomplish what they intended to do with the F10...
To each his own....
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There are great cars that out-run, out-handle and out-pace ANYTHING with a BMW badge for 40-50K. Lotus Elise comes to mind as one, but okay - it isn't exactly "practical". How about an STi or EVO? They are blindingly quick, handle WAY better, cost MUCH less. Yes, they aren't as "glamorous", but at some point most people will say "who cares!" and buy the better-engineered car. And I BET that both - EVO and STi come with an iPod/iPhone adapter STANDARD!!! With $30-40 grand left for mods, you can let loose on it and make it a Ferrari killer! Who the EF will even LOOK at an F10 - other than through the low-budget rearview mirror of his/her real performance car.
I don't think it was a "punch below the belt" - it was a fair assessment of the brand that most of us here used to regard as one for driving enthusiasts. I'm beginning to realize how much it is just pure marketing BS now...
I don't think it was a "punch below the belt" - it was a fair assessment of the brand that most of us here used to regard as one for driving enthusiasts. I'm beginning to realize how much it is just pure marketing BS now...
![Nono](https://5series.net/forums/images/smilies/imported/nono.gif)
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There are great cars that out-run, out-handle and out-pace ANYTHING with a BMW badge for 40-50K. Lotus Elise comes to mind as one, but okay - it isn't exactly "practical". How about an STi or EVO? They are blindingly quick, handle WAY better, cost MUCH less. Yes, they aren't as "glamorous", but at some point most people will say "who cares!" and buy the better-engineered car. And I BET that both - EVO and STi come with an iPod/iPhone adapter STANDARD!!! With $30-40 grand left for mods, you can let loose on it and make it a Ferrari killer! Who the EF will even LOOK at an F10 - other than through the low-budget rearview mirror of his/her real performance car.
I don't think it was a "punch below the belt" - it was a fair assessment of the brand that most of us here used to regard as one for driving enthusiasts. I'm beginning to realize how much it is just pure marketing BS now...![Nono](https://5series.net/forums/images/smilies/imported/nono.gif)
I don't think it was a "punch below the belt" - it was a fair assessment of the brand that most of us here used to regard as one for driving enthusiasts. I'm beginning to realize how much it is just pure marketing BS now...
![Nono](https://5series.net/forums/images/smilies/imported/nono.gif)
It's not just EVO's and STi's...you can include Camaro SS, Mustang GT, Challenger R/T, Charger R/Tor even a base Corvette to that list that can all run with- or out-run a BMW for much less $$$. But those aren't luxury cars. Those cars are all about engines....everything else is an after-thought. BMW is first and foremost a luxury carmaker. They cater to a different demographic than those who shop ricer cars like the EVO and STi's. Have you ever looked at the interior of these ricer cars?....they may have a lot of gadgets but they're cheap! The build material and ride quality reflect as such, too. But if those are your priorities, then more power to you.
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It seems like BMW sold out made the car larger and softer.
It is now the ultimate car for the average consumer with money.
I just hope that they make the 3 a little bigger so I can replace me E61 with it. Do you think they import a estate version of the new 3?
It is now the ultimate car for the average consumer with money.
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I just hope that they make the 3 a little bigger so I can replace me E61 with it. Do you think they import a estate version of the new 3?
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It's not just EVO's and STi's...you can include Camaro SS, Mustang GT, Challenger R/T, Charger R/Tor even a base Corvette to that list that can all run with- or out-run a BMW for much less $$$. But those aren't luxury cars. Those cars are all about engines....everything else is an after-thought. BMW is first and foremost a luxury carmaker. They cater to a different demographic than those who shop ricer cars like the EVO and STi's. Have you ever looked at the interior of these ricer cars?....they may have a lot of gadgets but they're cheap! The build material and ride quality reflect as such, too. But if those are your priorities, then more power to you.
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I agree. I believe that that is the consumer that BMW was targeting for the F10. And I think that BMW hit that target.