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Misleading Images on the BMW NA F10 Web Site

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Old 05-30-2010, 09:49 AM
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In the Media Gallery Images they show the Venetian Beige Interior with the matching beige headliner. This looks spectacular. Unfortunately while BMW shows this on-line and in printed materials, what they offer in the US is the Oyster headliner with the beige leather. The oyster headliner looks hideous with the beige leather and that is the only way that it is available in the US. BMW NA should offer the beige headliner. Obviously it looks a lot a better in the F10 just like it does in the US 7 Series. OR change the BMW web site images so that BMW Enthusiasts can see how truly ugly the Oyster headliner is with beige leather. The present bait and switch approach is misleading.
Old 05-30-2010, 09:58 AM
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Originally Posted by pharding
In the Media Gallery Images they show the Venetian Beige Interior with the matching beige headliner. This looks spectacular. Unfortunately while BMW shows this on-line and in printed materials, what they offer in the US is the Oyster headliner with the beige leather. The oyster headliner looks hideous with the beige leather and that is the only way that it is available in the US. BMW NA should offer the beige headliner. Obviously it looks a lot a better in the F10 just like it does in the US 7 Series. OR change the BMW web site images so that BMW Enthusiasts can see how truly ugly the Oyster headliner is with beige leather. The present bait and switch approach is misleading.
Sounds like someone is going to file a complaint with the FTC.
Old 05-31-2010, 04:59 AM
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No I am not a lawyer. I would like BMW NA to offer better choices. Beige headliner with beige leather. Oyster/Oyster. M-Sport Suspension.
Old 05-31-2010, 09:35 AM
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Yuk. This seems like a poorly thought-out move.

This photo from the BMW US press kit shows the matching beige arrangement ... very nice.



And this photo is from the Build Your Own section on the BMW USA Website with beige leather and oyster headliner ... not attractive. (at least they aren't misleading in BYO). Cinnamon Brown gets paired with the Oyster headliner too.

Old 06-02-2010, 10:57 PM
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interesting...so what leather colors/option does get the beige headliner?
Old 06-03-2010, 12:14 AM
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sure that update for website not finished yet.
Old 06-03-2010, 06:25 PM
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Originally Posted by pharding
In the Media Gallery Images they show the Venetian Beige Interior with the matching beige headliner. This looks spectacular. Unfortunately while BMW shows this on-line and in printed materials, what they offer in the US is the Oyster headliner with the beige leather. The oyster headliner looks hideous with the beige leather and that is the only way that it is available in the US. BMW NA should offer the beige headliner. Obviously it looks a lot a better in the F10 just like it does in the US 7 Series. OR change the BMW web site images so that BMW Enthusiasts can see how truly ugly the Oyster headliner is with beige leather. The present bait and switch approach is misleading.
headliner in all color combos is oyster. In my 2008 5series I ordred saddle brown leather which had black carpet. priority 1 option was anthracite head head liner. I also think they should offer black carpet in all interior colors. It is a nice contrast, and hides dirt
Old 06-04-2010, 08:47 AM
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Originally Posted by tachyon
This photo from the BMW US press kit shows the matching beige arrangement ... very nice.
This pic is the Veneto beige interior I have ordered.

I guess those are the sport seats?
Old 06-21-2010, 06:05 PM
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My new 335 with the "comfort seats/ventilated" do NOT have the side bolsters as indicated in the media guides. Otherwise, the car is as described.
Old 06-21-2010, 06:22 PM
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The beige I saw in my dealer's showroom had the oyster headliner. Looked out of place with the beige and dumb.
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