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F10 outsells the E-Class in the US

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Old 11-01-2011, 01:44 PM
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Sales for October are out and for the first time I can recall the new 5 Series has sold more in a month than the E Class. BMW reported 5044 units for 5 Series-branded vehicles (F10/F07) in October, MB reported 4516 E-Class branded vehicles in the same period.

The E is still way ahead for the year, with too big a gap for the F10 to catch up by year end, but this was a good month for the F10. The increase is perhaps due in part to the four-cylinder 2012 528 release. I get the sense that BMW has been much more aggressive of late than MB in terms of its marketing support with this being a probable driver for the sales numbers. Will be interesting to see how MB responds. Still, a great month for the F10.
Old 11-02-2011, 05:55 AM
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Nice to hear about the F10's continued success. Everyday, I see more and more F10's out on the road and it seems the numbers support that.
Old 11-06-2011, 11:32 AM
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Yes it was another solid montht for the F10, and great to see it finally overtake the E-Class. Comparing sedan-only sales, BMW sold 4,792 of the 5er, while MB sold 3,929 E-Class. The last time the 5 series outsold the E-Class was November, 2010.

October, 2011 sales of the F10 essentially ties for the best-ever month (4,793 units sold in December, 2010).

The 7 series also had a good month, outselling the MB S-Class 1,103 to 927.
Old 11-10-2011, 09:06 AM
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This is great news for me! Why? Because it means that many more great pre-owned F10's waiting for me in 2 yrs!

weeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeee
Old 11-10-2011, 12:02 PM
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It's just a question of time when the F10 outsells the E-series, if not yet.
It would be interesting to see how many 4-door sedans are sold 5-series vs. E-series.

In EU the F11 sells extemerly good.
Old 01-22-2012, 02:29 AM
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Mercedes reputation for crap quality and poor customer service is catching up. Hated mine and sold it in 4 months....just awful (E55).
Old 01-22-2012, 08:58 AM
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Originally Posted by sy1616
Mercedes reputation for crap quality and poor customer service is catching up. Hated mine and sold it in 4 months....just awful (E55).
Mercedes reliability is pretty good. By most metrics it's considerably better than BMW. And the E Class did indeed end the year with the US sales crown - by a massive margin.
Old 01-22-2012, 09:41 AM
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Originally Posted by swajames
Mercedes reliability is pretty good. By most metrics it's considerably better than BMW. And the E Class did indeed end the year with the US sales crown - by a massive margin.
Sorry, but I don't agree with you, since BMW's reliability is as good as Mercedes (at least). The reason why the E-Class outsells the 5 Series is just its much more broader trims line-up in the USA. Just look at the global sales figures, and you'll see that the 5 Series leaves no chance to the E-Class, comfortably sitting at the top of its segment.
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