pinguhk

http://www.autoblog.com/2011/04/29/a...o-the-ultimat/

Petes550i

I'd give it a "B."


It's nice of BMW to go back towards emphasizing the "Ultimate Driving Machine," but this particular ad seems more about BMW's fuel economy......and that's not what BMW's are about.

In comparison, the new Mercedes ads (like the one featuring the new CLS) look much better...and more focused on actual performance.

pinguhk

well I supose you are right that the F10 is not the Ultimate Driving Machine

Petes550i

I'm saying that the ad is somewhat confusing because it mentions the Ultimate Driving Machine but shows instead the importance of fuel economy.
If the F10 had a hybrid, then the ad would make more sense.

Maybe you need to actually watch the ad next time.

pinguhk

I only like it because they spend loads of money on the add.
the story is a load of C##p if you ask me. BUT no new BMW models is a Ultimate Driving Machine any more, the time as gone from that.
They need to sack the designer and bring some 1 close to the old designer which the cars was the Ultimate Driving Machine.
to be honest Audi is becoming the Ultimate Driving Machine.

pinguhk

I only ask ppl to click A so to surport BMW but if you guy think like this then a D for the add.

Petes550i

Like I mentioned before, the problem with the ad is that it's saying one thing (Ultimate Driving Machine) but showing another. If you read the blog underneath the ad, it even says that.....instead of focusing on horsepower, they focus on fuel economy......that's not what the 5 series is about. (except maybe the diesel version).

There's nothing wrong with current BMW designs. The cars are sleek, modern and less polarizing than those dreaded Chris Bangle's designs from several years ago. If sales are any indication, I'd say BMW is doing very well right now.

I like Audi designs, too....I think they are very sexy. However, except for the RS and A10 models, the regular Audi models drive no better than their BMW counterparts. They are also overpriced for what you get. A loaded S4, for example, costs almost as much as a M3, but doesn't perform that much better than the less expensive 335i.