Our wheels are made in Vista, CA. The company was founded in 1978 but the current management team has been in place since 1998. Our warranty is 2 year-finish, lifetime-structural. Our Monoblok is made from 6061-T6 forged aluminum with flow-formed barrels. The 3pc is 6061-T6 centers and usually 6061-T6 spun rims. Sometimes the rims are spun 5454. We currently buy our 3pc rims from suppliers in the U.S. but we have purchased an extremely "impressive" spinning machine from Germany to do this ourselves... in time. We also don't forge our own wheels which seems to be the newest thing we're being criticized about. We use Aluminum Precision Products for that. They are the premier forging house for wheels in the U.S. (and the most expensive). We have tried others to try and save money but they couldn't meet our quality standards and it just ended up costing us more money in the end with all the wasted time and rejects.

Our design, engineering, machining, powdercoating and assembly are done at our 60K sq. ft. facility in Vista which everyone is welcome to visit. We're not the biggest but we're proud of what we've accomplished and how we do things. Our engineering/production/quality control processes were audited by TUV and we received TUV Verification status in May 2008 for our facility allowing us to send wheels to Germany for TUV testing and certification. The M40s and P40s have been sent and have rec'd their certifications... and yes we do have the TUV serial number and logo along with the certifications in-hand to prove it. Testing is done either at STL in Ohio or in Germany for TUV. We now design and test to TUV specs... not SAE. An owner of one of the other competitive brands your talking about but didn't name (one we actually like hence his ability to get a tour) stopped by yesterday and his first words when stepping out back into our shop... "Wow." Sometimes I forget as I tend to focus only on the faults.

Our parts are sourced in the U.S. except our titanium assembly bolt for the C-Series which come from Alcoa of Germany. The stainless assembly bolts we use for the rest of our wheels comes from Automotive Racing Products (ARP) in SoCal as they're the only ones we could find that could make stainless strong enough. I assume a lot of you are familiar with ARP bolts if you're into racing. We pay a fortune for all of this so I have no problem telling our competitors as they'll most likely pass once they get a quote and realize the cost is 4-15X the price of normal bolts.

We don't typically build stock but rely on a build-to-order model. This allows for custom fitments and custom finishes. Lead-times used to be 4-6+ weeks for a typical HRE wheel, but in 2008 we focused on bringing that down to under 2 weeks for in-house finishes. We made a set of wheels today in 5 hours because they were going to Barrett Jackson and the customer gave us incorrect specs and we didn't realize until we went to bolt the wheels on the car. Not the norm obviously, so we were pretty proud of ourselves. We thought we had done a good job getting them ready originally in 4 days! Getting wheels ready in 5 hours was pretty cool. Getting "scrap" ready in 4 days wasn't. Please don't expect a 5 hour turn though as that was an extremely unusual situation. I'm sure all our dealers are going to expect 4 day turns now too!! We also have a dedicated customer service department that does nothing but deal with repairs, refinishing, warranty, etc. This is a very important part of our business, hence its dedicated resources.