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Press Release: 2008 5-series (LCI) Debuts in the USA

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Old 04-05-2007, 08:10 AM
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NEW 2008 BMW 5 SERIES MAKES U.S. DEBUT IN NEW YORK
Superior Power and Striking Interior Enhancements Underscore
Its Sporting, Refined Character

Woodcliff Lake, NJ ? April 4, 2007
?The new BMW 5 Series made its North American debut at the New York International Auto Show today. A carefully refined exterior is combined with a striking enhancement of style and sophistication in the interior that underscores the sporting yet elegant and refined character of the BMW 5 Series. The interior reflects the premium character of the vehicle. High quality new materials and colors, ergonomic door panels with an optimized design, padded armrests, additional storage options and newly designed control elements all create an exceptionally refined ambience.

The diverse line-up of powerplants in the BMW 5 Series has now been enhanced by newly developed straight-six engines which offer superior power, while taking the lead in terms of fuel economy in all performance classes. The engines are mated to a choice of superb transmissions, including a six-speed manual as well as a quick and precise six-speed automatic transmission and BMW?s new and unique Sport Automatic Transmission with shift paddles. The six-cylinder engine variants of the new BMW 5 Series are available with BMW xDrive permanent and variable all-wheel-drive technology.

The new BMW 5 Series also offers a wide range of innovations in driver assistance and comfort features. It is the only car in its segment available with Active Steering, BMW Night Vision, a Head-Up Display and, from now on, Active Cruise Control featuring a Stop & Go functions as well as Lane Departure Warning. Featured as standard equipment is iDrive control, with no less than six freely programmable memory buttons as well as an optionally available navigation system with voice control and full-word entry, enhancing the driving comfort of the BMW 5 Series to a new, unprecedented level.

Exterior design: sporting character with new elegance.
New highlights in design and continuing refinement have created a perfected synthesis of sporting character, elegance and lightness in both the BMW 5 Series Sedan and the BMW 5 Series Sports Wagon. In the cleanly engineered front air dam, the edging of the double kidney grille is now flush with the adjacent surfaces. The characteristically molded headlamps come with brilliant clear glass technology. Chrome edging highlights the technically sophisticated round headlamps. Another distinguishing feature is the air intake, sweeping up at the side and provided with a horizontal trim bar, highlighting the wide sporty track of the car.

The 5 Series has a sleeker, more stretched appearance on the side, an effect produced by an additional light contour along the side-sills. The rear is dominated by horizontal lines highlighting the look of superior power. Like the headlamps at the front, the rear lights also come in a new, sophisticated clear glass design and now feature LED direction indicators.

First-class style within the interior.
Enhanced control comfort, new design and particularly sophisticated materials on the surfaces give the interior of the new BMW 5 Series a new standard of quality the driver and passengers will see and feel at first sight, ensuring superb driving pleasure at all times. High-class Pearl Gloss Chrome, the comfortable padding on the armrests and center console and the two-tone finish of the door panels all reflect the new interior style. Black door trim bars and a lower panel section in the interior color take up the appearance and materials used on the dashboard. The resulting harmony of design underscores the atmosphere of relaxed comfort of the interior environment, as do the dynamic waves of the lines and forms of the door panels. The buttons for the window lifts and mirror adjustment have been integrated into the armrest, just as the handles for closing the doors have been optimized in their ergonomic design. Storage space has been increased with larger door pockets and with an open tray in the center console. The elegant and ergonomic design of the gear selector lever for the automatic transmission merges perfectly with the BMW 5 Series stylish interior.

Control of the iDrive vehicle management system has been optimized to an even higher standard. Menu guidance and graphics have been refined. Six freely programmable favorite buttons permit direct access to important functions. At the touch of a button, for example, a stored destination, a frequently dialed telephone number, or a preferred radio station can be called up.

The new BMW 5 Series will be available this month.

BMW Group In America
BMW of North America, LLC has been present in the United States since 1975. Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003. The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand, the MINI brand, and the Rolls-Royce brand of Motor Cars; DesignworksUSA, an industrial design firm in California; a technology office in Silicon Valley and various other operations throughout the country. BMW Manufacturing Co., LLC in South Carolina is part of BMW Group?s global manufacturing network and is the exclusive manufacturing plant for all Z4 models and X5 Sports Activity Vehicles. The BMW Group sales organization is represented in the U.S. through networks of 338 BMW passenger car centers, 335 BMW Sports Activity Vehicle centers, 142 BMW motorcycle retailers, 81 MINI passenger car dealers, and 30 Rolls-Royce Motor Car dealers. BMW (US) Holding Corp., the BMW Group?s sales headquarters for North, Central and South America, is located in Woodcliff Lake, New Jersey.
Old 04-05-2007, 08:15 AM
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Thanks Rudy,

Can't wait to see one in a showroom!
Old 04-05-2007, 08:23 AM
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Hello, hello: www.bmwusa.com
Wake up and update your site with 2008 E-60.
Send brochures to the people who ordered it or their 2008 E-60 on the way. It is time now...
Old 04-05-2007, 08:26 AM
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Amazing how they keep calling it a new car. Marketing at its best...
Old 04-05-2007, 09:10 AM
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Originally Posted by drjochen' post='410520' date='Apr 5 2007, 05:26 PM
Amazing how they keep calling it a new car. Marketing at its best...
Several new (not insignificantly improved) engines. At least in RoW.

ABC
Old 04-05-2007, 09:37 AM
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Originally Posted by Rudy' post='410514' date='Apr 5 2007, 11:10 AM
NEW 2008 BMW 5 SERIES MAKES U.S. DEBUT IN NEW YORK
Superior Power and Striking Interior Enhancements Underscore
Its Sporting, Refined Character

Woodcliff Lake, NJ ? April 4, 2007
? The engines are mated to a choice of superb transmissions, including ... BMW?s new and unique Sport Automatic Transmission with shift paddles.
DETAILS! We want DETAILS!

Lou
Old 04-05-2007, 10:31 AM
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Would still love to see the V8 break into the 400+ HP range.
Old 04-05-2007, 10:46 AM
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so what changes mentioned will make it to the M5? any thougths -
Old 04-05-2007, 07:18 PM
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Originally Posted by Blackonblackonblack' post='410515' date='Apr 5 2007, 11:15 AM
Thanks Rudy,

Can't wait to see one in a showroom!
Check out edmunds.com. Cool show room pics..looks great!

http://blogs.edmunds.com/Straightline/2591
Old 04-05-2007, 07:28 PM
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Originally Posted by jsc' post='410562' date='Apr 5 2007, 02:46 PM
so what changes mentioned will make it to the M5? any thougths -

The M5 will recieve the interior and exterior changes.
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