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January 2010 E60 Sales (U.S.)

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Old 02-04-2010, 06:20 AM
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Sales of the E60 in January 2010 were down slightly (-5%) compared to the same month last year, but with fewer sales days available this year, the daily sales rate actually improved a bit (+3%). And unit sales of 2,469 5 series seems to be a solid achievement as production winds down.

The Mercedes Benz E-Class had a good month with 3,250 units sold (+85% over Jan 2009). And the Hyundai Genesis continues to pick up market share (+58% over Jan 2009). Also, Jaguar XF sales are up 20%.

What's Hot
Large luxury sedans - BMW 7 series, MB S-Class, and Lexus LS series all saw big jumps in sales
Luxury cross-overs - Cadillac SRX, MB GLK, and Audi Q5 are all selling well
Porsche Panamera - more than 500 units each in December 2009 and January 2010 (higher than 911 sales).
VW Beetle - sales up 173% over last January
Audi A5 - sales up 74% over last January
Buick - brand sales up 44%

What's Not
Smart ForTwo - sales are down 84% from last January
Toyota - brand sales down 19% (and Scion is off 23%)
Land Rover LR4 - only 104 units sold (even the BMW X6 sold 384 units)

% Chng
Jan-10 Jan-09 Month
BMW 13,163 12,232 8%
1 Series 543 716 -24%
3 Series 5,418 5,013 8%
5 Series 2,469 2,596 -5%
6 Series 97 304 -68%
7 Series 1,308 23 5587%
X3 288 394 -27%
X5 2,458 2,875 -15%
X6 384 266 44%
Z4 198 45 340%
MINI 2,247 2,082 8%
MINI Cooper 2,247 2,082 8%



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