My sterring wheel is looking pretty awful on the leather, mostly due to the age and the sun. In some spots the leather looks washed out. Any good products out there to help improve the look without replacing the entire steering wheel?

 

works like a charm. i used it on my x5 and it look the old look away.

 

APC scrub and a leather conditioner usually does the job.

 

+1 Don't rub too hard ... then be sure to use a good conditioner.