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MACO fee

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Old 03-31-2005, 06:28 PM
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Originally Posted by akirax' date='Mar 31 2005, 01:05 AM
[quote name='EBMCS03' date='Mar 30 2005, 11:34 PM']It's "negotiable.." in a sense... if the dealer wants to take the hit for it.

Basically say the 545 invoice price is $56,000 and $56,501 for those dealers who participate in the MACO ad crap. And you negotiate $1500 over invoice then you expect the price to be $57,500 right?? but to those who participate in MACO its $58,001...

So unless you can talk the MACO dealer to sell you the car for $57,500 which will mean they really only make $1001. so becareful how you negotiate pricing...

I didnt know about the MACO fee and negotiated $2500 over invoice... ordered the car and all that. Then when came time to pay I had to pay $invoice + $2500 +$501!!!!! Because according to the dealer they are really only making $2500 cause they have to pay the MACO fee. I wasnt able to talk the dealer down to taking the hit for that fee... they rather not sell me the car. He insisted that I can walk and they'll keep the car on the lot instead. for $501 I wasnt going to hunt for another dealer and wait another 2-3 months. so I had to pay.? ? ? ? ? Expensive lesson learned. Now be warned!
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good post thanks
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OK, In LA/San Diego which dealers charge/dont charge Maco?
Old 03-31-2005, 08:05 PM
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Originally Posted by 545isoon' date='Mar 31 2005, 07:28 PM
OK, In LA/San Diego which dealers charge/dont charge Maco?
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Call and ask.
Old 04-24-2005, 04:31 PM
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MACO = Market Area Co-Op Advertising Fee
Old 04-24-2005, 06:17 PM
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If they want to include MACO in the "invoice + $X" equation, tell them they also need to include their holdback in the equation (i.e. reduce the invoice by that amount, like they are increasing it by the MACO)!
Old 04-24-2005, 06:57 PM
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BMW doesn't do the holdback thing. Instead they have something called "Advance Payments" (as I recall). This is money that goes to the dealer based on customer satisfaction, sales, sales growth, how much the dealership itself invests in its infrasctructure (construction for example), etc.

Originally Posted by stream' date='Apr 24 2005, 07:17 PM
If they want to include MACO in the "invoice + $X" equation, tell them they also need to include their holdback in the equation (i.e. reduce the invoice by that amount, like they are increasing it by the MACO)!
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