BMW training and co-ad fee? please help
05-23-2005, 12:19 PM
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Hi ,
I am getting this quote from a dealer. for a 2006 525I
base price 38220
steptronic 1210
premium package 1820
dest and handling 695
training and co-ad fee 565
==================
total 42510
is this training and legal fee legit? i have a feeling that the dealer is making this up.
Do you think this is a good deal on a 2006 525I?
I am getting this quote from a dealer. for a 2006 525I
base price 38220
steptronic 1210
premium package 1820
dest and handling 695
training and co-ad fee 565
==================
total 42510
is this training and legal fee legit? i have a feeling that the dealer is making this up.
Do you think this is a good deal on a 2006 525I?
05-23-2005, 12:25 PM
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My Ride: MY05 545i Jet Black with Auburn interior. SMG, Logic7, Sport Package, Comfort Seats, Navigation.
Just look at final number, if it works for you, then it is legit. They could very well tack this training fee into the price of the car and you wouldn't know it.
05-23-2005, 12:31 PM
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Originally Posted by speedracerF4i' date='May 23 2005, 03:25 PM
Just look at final number, if it works for you, then it is legit.? They could very well tack this training fee into the price of the car and you wouldn't know it.
[snapback]132325[/snapback]
Thanks so much for the reply. Do you think $ 42510 ( for a 2006 525I with steptronic and premium package ) is a good price for this car?
05-23-2005, 12:37 PM
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Originally Posted by nlaad' date='May 23 2005, 03:31 PM
[quote name='speedracerF4i' date='May 23 2005, 03:25 PM']Just look at final number, if it works for you, then it is legit.? They could very well tack this training fee into the price of the car and you wouldn't know it.
[snapback]132325[/snapback]
Thanks so much for the reply. Do you think $ 42510 ( for a 2006 525I with steptronic and premium package ) is a good price for this car?
[snapback]132327[/snapback]
[/quote]I had to pay these fees as well since I was getting heavy discounts - it appears in the itemized wholesale cost. I think if you're paying sticker it's all rolled in and you don't see it itemized.
05-23-2005, 12:48 PM
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Those are the wholesale (dealer invoice) prices, except for the training and co-ad fee. Also known as MACO (marketing area co-op) fee. The MACO fee is 1% of the base invoice (so should be $382, not $565). You can get the prices here:
http://www.e60.net/information/2006_...es_Pricing.pdf
If they're saying they'll sell you the car for $42,510, then you're getting the car for $565 over factory invoice, which seems like a good deal to me. Make sure that's what they're saying--no hidden fees (since they're BSing about the MACO fee, I'm suspicious
).
When my dealer said they'd sell me the car for invoice + $X and then tried to include the MACO fee, I told them that if they wanted to include the MACO fee, we also needed to include the hold back in the equation.
http://www.e60.net/information/2006_...es_Pricing.pdf
If they're saying they'll sell you the car for $42,510, then you're getting the car for $565 over factory invoice, which seems like a good deal to me. Make sure that's what they're saying--no hidden fees (since they're BSing about the MACO fee, I'm suspicious
).When my dealer said they'd sell me the car for invoice + $X and then tried to include the MACO fee, I told them that if they wanted to include the MACO fee, we also needed to include the hold back in the equation.
05-23-2005, 12:55 PM
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Originally Posted by stream' date='May 23 2005, 03:48 PM
Those are the wholesale (dealer invoice) prices, except for the training and co-ad fee.? Also known as MACO (marketing area co-op) fee.? The MACO fee is 1% of the base invoice (so should be $382, not $565).? You can get the prices here:
http://www.e60.net/information/2006_...es_Pricing.pdf
If they're saying they'll sell you the car for $42,510, then you're getting the car for $565 over factory invoice, which seems like a good deal to me.? Make sure that's what they're saying--no hidden fees (since they're BSing about the MACO fee, I'm suspicious ).
When my dealer said they'd sell me the car for invoice + $X and then tried to include the MACO fee, I told them that if they wanted to include the MACO fee, we also needed to include the hold back in the equation.?
http://www.e60.net/information/2006_...es_Pricing.pdf
If they're saying they'll sell you the car for $42,510, then you're getting the car for $565 over factory invoice, which seems like a good deal to me.? Make sure that's what they're saying--no hidden fees (since they're BSing about the MACO fee, I'm suspicious
).When my dealer said they'd sell me the car for invoice + $X and then tried to include the MACO fee, I told them that if they wanted to include the MACO fee, we also needed to include the hold back in the equation.
? [snapback]132338[/snapback]
MACO is holdback.
05-23-2005, 12:56 PM
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Originally Posted by stream' date='May 23 2005, 03:48 PM
Those are the wholesale (dealer invoice) prices, except for the training and co-ad fee.? Also known as MACO (marketing area co-op) fee.? The MACO fee is 1% of the base invoice (so should be $382, not $565).? You can get the prices here:
http://www.e60.net/information/2006_...es_Pricing.pdf
If they're saying they'll sell you the car for $42,510, then you're getting the car for $565 over factory invoice, which seems like a good deal to me.? Make sure that's what they're saying--no hidden fees (since they're BSing about the MACO fee, I'm suspicious ).
When my dealer said they'd sell me the car for invoice + $X and then tried to include the MACO fee, I told them that if they wanted to include the MACO fee, we also needed to include the hold back in the equation.?
http://www.e60.net/information/2006_...es_Pricing.pdf
If they're saying they'll sell you the car for $42,510, then you're getting the car for $565 over factory invoice, which seems like a good deal to me.? Make sure that's what they're saying--no hidden fees (since they're BSing about the MACO fee, I'm suspicious
).When my dealer said they'd sell me the car for invoice + $X and then tried to include the MACO fee, I told them that if they wanted to include the MACO fee, we also needed to include the hold back in the equation.
? [snapback]132338[/snapback]
Thanks so much for the reply. I really appreciate it. What is hold back?
05-23-2005, 01:13 PM
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Originally Posted by UUronL' date='May 23 2005, 01:55 PM
[quote name='stream' date='May 23 2005, 03:48 PM']Those are the wholesale (dealer invoice) prices, except for the training and co-ad fee.? Also known as MACO (marketing area co-op) fee.? The MACO fee is 1% of the base invoice (so should be $382, not $565).? You can get the prices here:
http://www.e60.net/information/2006_...es_Pricing.pdf
If they're saying they'll sell you the car for $42,510, then you're getting the car for $565 over factory invoice, which seems like a good deal to me.? Make sure that's what they're saying--no hidden fees (since they're BSing about the MACO fee, I'm suspicious ).
When my dealer said they'd sell me the car for invoice + $X and then tried to include the MACO fee, I told them that if they wanted to include the MACO fee, we also needed to include the hold back in the equation.?
http://www.e60.net/information/2006_...es_Pricing.pdf
If they're saying they'll sell you the car for $42,510, then you're getting the car for $565 over factory invoice, which seems like a good deal to me.? Make sure that's what they're saying--no hidden fees (since they're BSing about the MACO fee, I'm suspicious
).When my dealer said they'd sell me the car for invoice + $X and then tried to include the MACO fee, I told them that if they wanted to include the MACO fee, we also needed to include the hold back in the equation.
? [snapback]132338[/snapback]
MACO is holdback.
[snapback]132344[/snapback]
[/quote]Not the way I understand it. With BMW, dealers in certain areas pay 1% of base invoice for local advertising and dealer training (call me picky, but that sounds like overhead to me, just like having to pay the receptionists salary, electric bill, etc.). Holdback is a rebate that dealers get back at the end of the year, based on various parameters, which vary by manufacturer, such as volume sold, CSI rating, etc. Most--if not all--manufacturers have holdback, but MACO is a BMW-specific thing as far as I can tell.
05-23-2005, 01:37 PM
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Originally Posted by stream' date='May 23 2005, 04:13 PM
[quote name='UUronL' date='May 23 2005, 01:55 PM'][quote name='stream' date='May 23 2005, 03:48 PM']Those are the wholesale (dealer invoice) prices, except for the training and co-ad fee.? Also known as MACO (marketing area co-op) fee.? The MACO fee is 1% of the base invoice (so should be $382, not $565).? You can get the prices here:
http://www.e60.net/information/2006_...es_Pricing.pdf
If they're saying they'll sell you the car for $42,510, then you're getting the car for $565 over factory invoice, which seems like a good deal to me.? Make sure that's what they're saying--no hidden fees (since they're BSing about the MACO fee, I'm suspicious ).
When my dealer said they'd sell me the car for invoice + $X and then tried to include the MACO fee, I told them that if they wanted to include the MACO fee, we also needed to include the hold back in the equation.?
http://www.e60.net/information/2006_...es_Pricing.pdf
If they're saying they'll sell you the car for $42,510, then you're getting the car for $565 over factory invoice, which seems like a good deal to me.? Make sure that's what they're saying--no hidden fees (since they're BSing about the MACO fee, I'm suspicious
).When my dealer said they'd sell me the car for invoice + $X and then tried to include the MACO fee, I told them that if they wanted to include the MACO fee, we also needed to include the hold back in the equation.
? [snapback]132338[/snapback]
MACO is holdback.
[snapback]132344[/snapback]
[/quote]Not the way I understand it. With BMW, dealers in certain areas pay 1% of base invoice for local advertising and dealer training (call me picky, but that sounds like overhead to me, just like having to pay the receptionists salary, electric bill, etc.). Holdback is a rebate that dealers get back at the end of the year, based on various parameters, which vary by manufacturer, such as volume sold, CSI rating, etc. Most--if not all--manufacturers have holdback, but MACO is a BMW-specific thing as far as I can tell.
[snapback]132360[/snapback]
[/quote]Holdback was always explained to me as being the cost to offset the advertising, which is what I thought the marketing (MACO) fee was. Turns out you're right though - look here: http://www.edmunds.com/advice/incentives/holdback/
It's something else, but Edmunds claims BMW doesn't charge this. I guess MACO is their equivalent.
Bottom line, you're paying this if you go in and pay sticker - they just don't tell you. If not paying sticker, they're going to itemize it. It's money they're used to getting and I highly doubt they waive it. The dealers consider the two fees (MACO and the training fee) to be part of the wholesale cost of the automobile.
05-23-2005, 01:41 PM
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Originally Posted by UUronL' date='May 23 2005, 02:37 PM
[quote name='stream' date='May 23 2005, 04:13 PM'][quote name='UUronL' date='May 23 2005, 01:55 PM'][quote name='stream' date='May 23 2005, 03:48 PM']Those are the wholesale (dealer invoice) prices, except for the training and co-ad fee.? Also known as MACO (marketing area co-op) fee.? The MACO fee is 1% of the base invoice (so should be $382, not $565).? You can get the prices here:
http://www.e60.net/information/2006_...es_Pricing.pdf
If they're saying they'll sell you the car for $42,510, then you're getting the car for $565 over factory invoice, which seems like a good deal to me.? Make sure that's what they're saying--no hidden fees (since they're BSing about the MACO fee, I'm suspicious ).
When my dealer said they'd sell me the car for invoice + $X and then tried to include the MACO fee, I told them that if they wanted to include the MACO fee, we also needed to include the hold back in the equation.?
http://www.e60.net/information/2006_...es_Pricing.pdf
If they're saying they'll sell you the car for $42,510, then you're getting the car for $565 over factory invoice, which seems like a good deal to me.? Make sure that's what they're saying--no hidden fees (since they're BSing about the MACO fee, I'm suspicious
).When my dealer said they'd sell me the car for invoice + $X and then tried to include the MACO fee, I told them that if they wanted to include the MACO fee, we also needed to include the hold back in the equation.
? [snapback]132338[/snapback]
MACO is holdback.
[snapback]132344[/snapback]
[/quote]Not the way I understand it. With BMW, dealers in certain areas pay 1% of base invoice for local advertising and dealer training (call me picky, but that sounds like overhead to me, just like having to pay the receptionists salary, electric bill, etc.). Holdback is a rebate that dealers get back at the end of the year, based on various parameters, which vary by manufacturer, such as volume sold, CSI rating, etc. Most--if not all--manufacturers have holdback, but MACO is a BMW-specific thing as far as I can tell.
[snapback]132360[/snapback]
[/quote]Holdback was always explained to me as being the cost to offset the advertising, which is what I thought the marketing (MACO) fee was. Turns out you're right though - look here: http://www.edmunds.com/advice/incentives/holdback/
It's something else, but Edmunds claims BMW doesn't charge this. I guess MACO is their equivalent.
Bottom line, you're paying this if you go in and pay sticker - they just don't tell you. If not paying sticker, they're going to itemize it. It's money they're used to getting and I highly doubt they waive it. The dealers consider the two fees (MACO and the training fee) to be part of the wholesale cost of the automobile.
[snapback]132398[/snapback]
[/quote]Well, Edmonds is wrong about Porsche having no holdback--I know for a fact they do, so I question their "information" on BMW.
And when I was negotiating my deal and told them if they wanted to include MACO I wanted to include holdback, they acknowledged there was a holdback...but said they don't negotiate based on holdback