BMW Individual Program - coming to U.S.
11-28-2005, 02:14 PM
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According to this article BMW plans to introduce its Individual program to the U.S. Finally. 
Quote from article:
The Individual program, now offered across BMW's full model range in Europe and Asia, is coming to the States, too. Exactly when will depend on negotiations with U.S. dealers. "In Europe and Asia, people are prepared to wait four to six weeks for the personalized car they want," explains L?cker, M's regional sales manager for Europe, "but in the U.S., customers expect to drive it from the showroom straightaway."
Quote from article:
The Individual program, now offered across BMW's full model range in Europe and Asia, is coming to the States, too. Exactly when will depend on negotiations with U.S. dealers. "In Europe and Asia, people are prepared to wait four to six weeks for the personalized car they want," explains L?cker, M's regional sales manager for Europe, "but in the U.S., customers expect to drive it from the showroom straightaway."
11-28-2005, 09:33 PM
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My Ride: 545i; Manual Shifter
It's about time we had the Individual Program.
This can help to further differentiate ones car from all the others, but I wonder at what cost? We'll have to wait and see.
This can help to further differentiate ones car from all the others, but I wonder at what cost? We'll have to wait and see.
11-28-2005, 10:26 PM
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My Ride: 2006, US Spec, 530i, Silver Gray, Black leather, Anthricite headliner, Steptronic, Navi Pro, PDC, Comfort Seats, Rear Heated Seats, Rear Shades, Folding Rear Seats, Bluetooth w/Blackberrt Torch, AUX Input, Bi-Xenon, AIB Angel Eyes w/matching fogs, summer wheels R118 w/PS2 tires, winter wheels R138 w/Michelin PA3 snows
I believe the cost will be very high. In europe you pay an extra $2,500.00 just for an "Individual" paint selection. I sure like those interior trim options and the BMW Individual steering wheel. Maybe in my next BMW!
11-29-2005, 05:30 AM
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Originally Posted by bobr2001' post='204608' date='Nov 29 2005, 01:26 AM
I believe the cost will be very high. In europe you pay an extra $2,500.00 just for an "Individual" paint selection. I sure like those interior trim options and the BMW Individual steering wheel. Maybe in my next BMW!
I certainly would have paid extra to have Carbon Black
(in fact, I asked and was quicly told NO 
). And probably for a unique interior color too - I like the Truffle Brown scheme (which we cannot get in the US) with its splash of black interior trim pieces. 
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