BMW Sales Up Across the Board in 2019
BMW sales were up 2% overall in 2019 thanks to a 21.0% rise in X model sales and 66% growth in the luxury car segment.
BMW reported a new all-time high last year, with a total of 2,168,516 (+2.0%) vehicle deliveries worldwide. The new and revised BMW X models made a significant contribution to this positive development, with sales rising 21.0% to 958,732 vehicles. Thanks to the new BMW 8 Series, the new BMW 7 Series, and the all-new BMW X7, sales in the luxury segment saw a significant year-on-year increase of 66.0% (105,331 vehicles) for the full year. The BMW Group plans to double sales in the luxury class between 2018 and 2020.
Electrified Models in Every Vehicle Segment
As an e-mobility pioneer, the BMW Group has already delivered half a million electrified vehicles to customers worldwide. A total of 145,815 electrified BMW and MINI vehicles were sold worldwide in 2019 – an increase of 2.2% over the previous year. The BMW i brand continued its positive sales trend last year with the BMW i3 and the BMW i8 (42,073 units, +12.1%). Sales of the MINI Cooper S E Countryman ALL4 plug-in hybrid were up 28.1% in 2019. The introduction of the new BMW 330e, the BMW X5 xDrive45e, the BMW X3 plug-in hybrid, and the pure-electric MINI Electric brings the total number of electrified vehicles in the BMW Group line-up to 12.
The BMW Group plans to expand its range of electrified vehicles to 25 models by 2023 – more than half of them fully electric. A quarter of the BMW Group vehicles sold in Europe are expected to be electrified by 2021, a third by 2025, and half by 2030.
2019: The Best M Year Ever
With sales growth of 32.2% (135,826 deliveries), 2019 was also the most successful year in the almost fifty-year history of BMW M GmbH. More emotional M high-performance models were introduced last year than ever before: In addition to the BMW X models X3 M, X4 M, X5 M and X6 M, the M2 CS and luxury sports cars M8 Coupé, M8 Convertible, and M8 Gran Coupé also made their debuts.
Sales Outlook for 2020
The BMW Group is targeting a slight increase in global sales for the current year. It expects to see solid sales growth in Mainland China in 2020. Locally manufactured BMW vehicles will be the main growth drivers – especially the new BMW 3 Series and the two X models: the BMW X2, which has been locally produced in China since September 2019 and the BMW X3, which will also be available from 2020 with a pure-electric drive train.
Due to deterioration in the economic environment, the BMW Group expects sales growth in Europe to be on a par with the previous year.
The company anticipates a slight increase in U.S. sales this year – benefiting, in particular, from the new and revised BMW X vehicles.