inktoxicated

when i first got my bmw i felt kinda special. that is until i seen like 30 more on my 10 mile ride home. it wasnt so special feeling

pjinca

HAHAHAHA Try living in SoCal, the BMW capital of the US. There's a reason why so many of us mod our cars here, because if you don't you'll never be able to find it in a parking lot.

As for the F10? I like it, test drove an F10 550 at the dealer last week (my car was in for maint). It had m-sport pkg and premium 2 pkg and was loaded. I liked it a lot, the interior is light years better than the E60 and much more comfortable seating - keeping in mind my car does not have comfort access so no comfort seating As for the handling? Well, if I was completely thrilled with my E60's suspension I would've never bought coilovers, right? so it stands to reason, coilovers and bigger swaybars would make the F10 MUCH more enjoyable.

nomis_nehc

The article was written rather well in my opinion and raises many good points.

Obviously there are many ways to gain market share, be it opening up the brand image or insisting on being a premium brand. It goes without saying that emerging economy like China will continue, and raise BMW's profitability as demand is continually growing. At the same time, BMW should also take a step back at where achieving their sales numbers through opening (read cheapening) the brand is a good strategic move in the long run.

I personally think that BMW seems to be losing its roots, and has gotten greedy. They're trying to penetrate into too many demographics and markets that they have lost sight of what made us their core customer in the first place. Take the 5GT for example. The first time I heard and saw pictures of it, I knew the damn thing was a mistake.

And now making vehicles in FWD? They might as develop a new division of the brand like Toyota to Scion (Scion has been doing pretty bad the last few years).

sevenup_guy

BMW has diluted their brand to keep up to pace with other car manufacture but they are jeopardizing sacrificing their core base of loyal BMW customers. The venture into selling FWD BMW to China will clearly lead to reevaluating their leadership in the automobile industry. What happened to the earlier decade when BMW was the leader in every segment.