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BMW Becoming Too Big?

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Old 10-03-2010, 03:32 PM
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http://autos.aol.com/article/bmw-getting-too-big/

An interesting read regarding the future plans of our beloved brand....
Old 10-03-2010, 05:05 PM
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"Any company that chooses a sales number as its primary and most publicly stated objective is wiring its organization for something that doesn't necessarily have to do with its reputation, quality, or engineering, which are the things that, in BMW's case, are the things that have made it successful," says Charlie Vogelheim, executive editor of auto buying website IntelliChoice.


Think I've read that being said a few different ways around here before....
Old 10-03-2010, 06:19 PM
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Hyundai is still a long way from taking over, Gene

But yeah, that quote is ON THE BUTTON

Hope BMW finds its way before its peddling half-ass FWD econoboxes to the Chinese...
Old 10-03-2010, 10:40 PM
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The factual evidence is all there. This would also explain why I just don't like the F10. It's not a sport sedan with luxury amenities, it's a luxury sedan with some sport features to appeal to the masses and achieve certain lofty sales goals.

BMW... you seriously need to get back to your roots.

Now I'm depressed and am going to sit in the corner in the fetal position.

=(
Old 10-03-2010, 11:04 PM
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Originally Posted by acorradi87
The factual evidence is all there. This would also explain why I just don't like the F10. It's not a sport sedan with luxury amenities, it's a luxury sedan with some sport features to appeal to the masses and achieve certain lofty sales goals.

BMW... you seriously need to get back to your roots.

Now I'm depressed and am going to sit in the corner in the fetal position.

=(
I don't think you'll be alone in that corner...
Old 10-04-2010, 01:33 AM
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Originally Posted by acorradi87
The factual evidence is all there. This would also explain why I just don't like the F10. It's not a sport sedan with luxury amenities, it's a luxury sedan with some sport features to appeal to the masses and achieve certain lofty sales goals.

BMW... you seriously need to get back to your roots.

Now I'm depressed and am going to sit in the corner in the fetal position.

=(
It sure doesn't seem like they're succeeding - have you seen the F10 September sales numbers?

Originally Posted by Fokker
I don't think you'll be alone in that corner...
Not at all...
Old 10-04-2010, 03:31 AM
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Originally Posted by v_therussian
It sure doesn't seem like they're succeeding - have you seen the F10 September sales numbers?
Looks like you are the one not reading, read post #5 https://5series.net/forums/topic/104...ber-f10-sales/
Old 10-04-2010, 05:09 AM
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Originally Posted by v_therussian
It sure doesn't seem like they're succeeding - have you seen the F10 September sales numbers?

Yeah, 3 months into a life cycle explains everything right? (By that "logic," the E60 should have failed shortly after being introduced also).

Anything more intelligent to say? :thumbsdown:
Old 10-04-2010, 09:30 AM
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Originally Posted by bm323
Looks like you are the one not reading, read post #5 https://5series.net/forums/topic/104...ber-f10-sales/
You'll crack me up. I'll join you in spirit, but if I get an F10 in the future, "Eve made me do it."
Old 10-04-2010, 09:41 AM
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Originally Posted by acorradi87
The factual evidence is all there. This would also explain why I just don't like the F10. It's not a sport sedan with luxury amenities, it's a luxury sedan with some sport features to appeal to the masses and achieve certain lofty sales goals.
Just get in to the order line for the new F10 M5.

It will be sporty enough for you, I'm sure.


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